Shopping sharing site Optimization essentials

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Pictures have always been an important medium for the network to disseminate information. Because its intuitive and beautiful nature is very popular with many websites and netizens. Especially for the propaganda of the product, is the text far incomparable. Prior to the Internet bandwidth, most sites will not put too many pictures on the web, are using pictures and text description. But with the speed of the promotion, along with the beautiful said, Mushroom Street shopping share of the rise of the site, shopping sharing site has ushered in a new upsurge. Many stationmaster also joins to come in, waterfall stream of website type is popular.

However, because of the image of the site, search engine and can not well identify the picture, coupled with a large number of shopping sharing site content resources, are from Taobao and other shopping site resources, repeatability is very large. So for the site in the search engine performance is very poor. In fact, as long as the grasp of shopping to share pictures site optimization points, but also can be like information sites in search engines have a good ranking.

The label elements of each tag page are set independently

Because the characteristic of the shopping sharing system is the tag classification. The tag page occupies a similar position with the section page throughout the site. If you look closely at each tag, you will find that many of the tags, although rich but not independent of content. For example, in women, you will have "retro", "new" and so on such adjectives tag. The default program will use these words as headings, keywords as the main label of the page. This is a huge waste of resources, if you can not accurately tell the search engine page to show the content, the first is to cause inaccurate traffic, the second is to cause an increase in the exit rate. The correct setting method should be "adjective tag+ classification". Of course, this is a way to set up, it is easy to cause grammatical errors. So if you want to really get the directional flow, the independent set up each tag page is a good way. Do not mind the heavy workload, this is once and for all things, as long as you start to set up, will be long-term directional flow, why not.

Second, set good jump links to avoid weight loss

Since is the picture buys the procedure, jumps to Taobao and so on shopping platform's page is necessary. At that time, it is known that the weight of the page is limited, if you each page to export a link to another site, not to say that the search engine will not be sentenced to you, only the loss of weight, the loss of large. Add "nofollow" tags to all export links or make JS jumps directly. Jump time to note that all made into a new page open, do not open on the same page, to avoid reducing user stay time and improve the site's exit rate.

Third, the title of the baby page aptly

Most of the content of shopping to share pictures from Taobao and other shopping platform. Because the repetition is too big, include all become the problem, let alone want to be in a variety of pages the same website to get an advantage ranking. But you carefully observe the product title Taobao Baby, you will find, because the merchants tend to do Taobao search optimization, the title generally contains a lot of hot words such as "new ladies" and so on. But we are facing Baidu and other search, such words with content page to optimize the basic is not effective. Therefore, these words are usually arranged to the section page, the topic page and the homepage. So, baby's page should minimize this wide range of words, turn to the appropriate baby elements of the word, such as material, color, style and so on. This not only solves the problem of the baby page repeatability, but also optimizes the user experience, so that users can quickly get what they want.

Iv. enrich the content of the page

As mentioned above, shopping to share picture program is mainly in the picture, want to let search engine to understand the content of the entire page, the picture is far from enough. How to enrich the text content of the page, it becomes the key. and the main source of the page has two, the first is the webmaster actively added the product description text, according to the characteristics of each product, write a simple and comprehensive text, so that search engines and users have a good understanding of the content of the page. The other is to guide the user comments, remember not to use the comments JS call the way, so that the search engine is not read information. Do well in these two aspects, the content of this page is no less than the article page.

Five, set the picture alt element

The ALT element is a way to write content instead of a picture. Especially point to the baby page of the picture link, but also to set this element, this role is equivalent to the anchor text inside the chain. In addition to the baby page itself, any picture list, should set the ALT tag, after doing, for search engines, this list is the same as the role of the text list.

VI. Use random and recommend to call similar products to reduce the website exit rate

Web site exit rate is a direct impact on the site weight of the elements. Shopping share picture site because each page content is very small, users can not use two or three seconds to read, bounce rate, exit rate are very high. And based on the user's current browsing content, speculated that the user is interested in content. In two ways, one is the recommendation of excellent products, because such products have been screened, the general point into the rate is very high, can greatly reduce the exit rate; another is a random call, on the one hand, the recommendation of the same role, on the other hand, can promote the Web site within the breadth of the chain

By doing these elements, the site will be able to get a basic rating. Of course, rely solely on the optimization of the site or not, and then adjust according to user needs, add quality content, in order to make the site more stable and rapid development. This article by the Jiangdu Talent Network http://www.jiangdurencai.com/release, reprint please specify.