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Your county-level portal online, operating a period of time but found that few IP traffic, and county friends Chat when no one knows your site, I believe this situation will make you feel distressed, these situations are due to your offline promotion is not enough. Many friends will say: Offline promotion is easier said than done! Offline advertising requires a higher level of investment, fame is the money to burn out. For the majority of grassroots webmaster lack of funds to support the actual, I have been based on their experience to introduce a number of low-cost promotion methods, you can pay attention to my site published in other articles.
Below, I would like to introduce a low-cost, pointing strong, excellent effect of the offline promotion method-SMS promotion!
First, take a trip to the street (0 cost), collect business phone number (preferably mobile phone number, easy to mass text messages), because many businesses will be mobile phone number printed on their signs, I believe this is not difficult;
Second, turn on the television, adjust to your location of the county television channel, to see what local businesses on the above advertising, you know, these businesses are your site ads important potential customers;
Third, pay attention to public transport advertising, outdoor large-scale advertising business, these are also most likely to put ads on your site.
Four, to find ways to mobile phone local party and government dignitaries mobile phone numbers, these people dominate the county's fate and lead the direction of public opinion, you can shorten the distance of these people by SMS and get a good reputation. How do you get these? For example: Through a friend working in the government department, each unit and department has a book address, which contains almost all the units leading the contact telephone, copy a copy to you on the line. Government departments are probably divided into county leaders, County Bureau and township three categories.
Five, download the regular bulk SMS software, the proposal can use mobile company MDA Mobile Desktop Management (similar to QQ), because this software is mobile official, can be assured to use, I believe webmaster friends within half an hour can be the basic functions of the software at hand, because the operation is simple enough.
Six, will collect these mobile phone numbers into the MDA software, the establishment of several groups, such as: business, county authorities, township and so on, for different groups of people to send different content ads text messages. What needs to be explained is that the message price is still the same as the mobile phone, 1 cents A, convenient place is can mass and hide mobile phone number, a day to spend only 10 minutes of your time.
Seven, the text message content editor is very key: must not edit that very straightforward advertisement text message, because now the rubbish message is flying, the opposite party does not care to see even to be disgusted. Content should focus on public welfare, journalism, life, as I do the site for example, my SMS advertising is like this: "Xishui network warm tip: wash hands can effectively prevent the influenza A (Xishui)", and such as: "Xishui network broadcast, the National Development and Reform Commission 9th night Notice, today 0 o'clock gasoline and diesel prices per ton are increased 480 yuan (This information by the Xishui comprehensive portal-Xishui network free) ", for the government led by the message is different, such as: the scientific concept of development ... In short, SMS content must have practical value, will be the site incidentally as the end. Remember not to cause disgust to each other, but also to have courage, county party secretary and County magistrate these people also want to be reproduced, just text message content to be repeated, as long as your message is for the development of local economy, officials (especially a second-in-command) is very like.
Eight, before the promotion of SMS, your mobile phone into a monthly business package, such as: 150 yuan monthly call 400 yuan, etc., so that the cost of each SMS 5 cents are not, and specifically for your key customers send, the point is very strong, high efficiency, easy to achieve unexpected promotion effect.
Try it, one months down, a lot of people will talk about your site, wait until 2-3 months, for potential advertisers, targeted to send advertising investment messages, I believe someone will actively contact you with the advertising business, as long as the transaction of a single, you put in the message cost easily recover costs.
The above is a small point of my experience, I hope that the majority of grassroots webmaster have some help. Finally, give the grassroots a little advice: not to do, only unexpected, young people, think about doing!
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