Side View Market: An analysis of today's Independent shop Promotion program

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Now online independent shop with its own domain name, independent server, let it enjoy more free publicity space and promotion, but also to maximize the promotion at the same time do not have to consider the fate of the store. Personal opinion: Independent shop although independent, but the biggest promotion obstacle lies in the trustworthiness degree is difficult to obtain the safeguard, the simple meaning is the customer cannot obtain more trust than the Taobao shop to your shop.

First of all, the premise of independent shop promotion is the price of goods in the store, style and quality should be regarded as medium level above. If the price, quality is too outrageous, then completely not the following promotion, independent shop promotion of the overall idea should be to highlight the benefits of their own commodity services, intimate, high-quality goods quality!

To this end, feel that the promotion of independent shop, should be broadly divided into the following steps to develop:

First, the independent shop can be appropriate for some group buy website promotion, now online group buying site has formed a scale, and has a certain market. To participate in group buying, can undoubtedly expand the market, today's many group purchase site, you can go to buy a website Daquan search. As long as the shop customer service to get in touch, negotiate the conditions, you can buy publicity.

Second, independent shop can not abandon its own Taobao shop promotion, Taobao customer's CPV tiering is no cost input, of course, for layering is very pay attention to find a suitable profit point to divide, for example, 100 yuan of a male shoe, cost 50, the profit can be 54 points with Taobao, is paid treasure Taobao Customer Commission for 10 yuan. This is more appropriate, in short, to see the shopkeeper grasp.

Third, can be matched with an accessory gift. My Shoe Bar-Taobao store sold goods, spring and summer are the hottest sales period, the owner should grasp the characteristics of these two seasons. Especially in summer, some male customers come to shop to buy shoes, mostly to participate in outdoor sports. For example, buy a pair of Li-ning sports shoes, you can attach a fashion sports cups, or simply give a pair of Li Ning socks, gift value is not easy, but pay attention to young people like fashion, novel characteristics.

Four, you can put ads on some personal websites appropriately. Ali mother can be in the Advertising Trade Forum, the purchase of long advertising, price is very low cost.

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