Sina Weibo Promotion Basics

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A, micro-blog definition.

Weibo, is the short name of micro-blogging. Can also be understood as a word blog. is a user relationship based information sharing, communication and access platform.

Second, microblogging marketing prospects.

Microblogging marketing has become the necessary skills of enterprise marketing, if not grasp the knowledge and skills of microblogging marketing, it is likely to be unable to adapt to the rapid changes in the business environment in today's society, missed the opportunity to upgrade the enterprise and personal strength.

Third, Micro Bo basic operation.

(1) Register Weibo account and login.

(2) If you want to publish what information, directly in the release box above, and then click "Publish" on it, (Note: micro-blog content up to 140 words, can be paired with expressions, pictures, videos, music, etc.). Also can add in the content of @ and #,@ after each other's nickname, is sent to each other, attention is the @ nickname, after the nickname must add space or punctuation. Two # #之间是关键词, the aggregation of the same keywords will appear as hyperlinks. For example: @ Nine food # dietotherapy regimen #

(3) In the above search box you can search other people's Micro-blog (can search each other's nickname can also search keywords), search for someone else you can click on the back of "add attention" you become his fans.

(4) If you want to find some like-minded pink friends, you can click on the "Application" above to find "micro-group" to find out about your micro-group.

(5) can also click on the "square" to go around to see what is new, and strive to rob the sofa, more to give others comments some information, you can click Activities, participate in a number of activities.

Iv. Specific operations

1. Basic settings.

(1) Weibo nickname, novel attractive, it is best to appear the keyword of the promotion information.

(2) Positioning micro-bo nature, for micro-blog to determine the subject.

(3) Perfect personal data, as complete as possible to fill out the personal data.

(4) Personal head to be true, beautiful;

(5) Weibo label. Personal label, 10 keywords, highlight the microblogging theme, do not write too hot or unpopular labels.

Focus on the topic, and the nature of their microblog related keywords.

2. Add attention.

(1) As much attention to their own micro-blog related to the nature of the micro-blog, preferably a lot of fans, Weibo update rate is high, forwarding and commenting on the amount of active micro-blog. No more than 1000 people, pay attention to grassroots, opinion leaders, celebrities.

(2) Pay attention to the micro-group related to their own micro-bo, more forwarding, comments, add powder, with the group members interact.

(3) Concerned about the micro-blog with their own nature, participate in micro-bar activities, often published some related articles.

(4) Letters can be sent to your fans, and can be sent directly to the link, and 95% of people receive letters will go to see. Here to note: Letters do not send too often, advertising intent not too strong, or cause fans of disgust, remove your attention that can not be cost-effective.

3. Microblogging content.

(1) The blog posts generated micro-blog, forwarded to micro-blog or micro-group.

(2) Forward the popular microblog posted by the celebrity Weibo and add your own comments when forwarding.

(3) The publication of their own microblogging related to some of the interest of small knowledge, preferably with pictures.

(4) Identify the topic tag, and add the label when posting Weibo. For example: #美容 #

(5) When the microblogging can be more than @ several relevant people, so that they can get their reply or forward, indirectly increase the microblogging by more people to see the probability.

(6) About 5-10 per day.

4. Release time.

Microblogging release time is roughly concentrated in the morning 9-11, 16-18 in the afternoon and 21-22 in the evening. Sunday, Thursday, Friday release of micro-blog and registered more people.

5. Other skills.

(1) Actively search topics related topics, take the initiative to interact with users, develop new fans, regular exchanges with old fans, stabilize the fan group, improve the loyalty of fans;

(2) Publish the document in the micro-disk and share it in the microblog.

(3) Create a micro-journal and publish related articles.

(4) To apply for certification, whether it is personal certification or enterprise certification, so more real, Enterprise Micro-Bo can release the story behind the product, production of unknown technology, enterprise staff and leadership of the small story, knowledge sharing, business jokes, to increase the fun and serialization.

Publish letters, publish some activity information to fans, and add links.

(6) Distinguish between large and small, forwarding each other.

6. Micro-blogging tools.

(1) Leather Time Machine

(2) Micro-Bo Tong

(3) Timing Showone

(4) A net

(5) Micro Bo Yi

(6) Noisy guests

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