Site Diagnostics: corporate website Optimization details

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently in the study of some corporate web site SEO strategy, before the study to understand the site. Do a good job of website diagnosis, can better research strategy, improve SEO effect. Now the enterprises are focusing on and strengthen the network promotion and marketing work, a website well, not equal to the SEO work is done. Look at this station that I have searched today to have any question.

The website is about the flow meter related products Enterprise station, see the homepage also knew this website's design actually is relatively popular, does not have the very good place, but looks also calculates the fresh concise. Website Domain name registration time is not long, in addition to flowmeter product information is more comprehensive, other information is less. However, we all know that the site in the early stage of construction if you can design a good SEO work, it will be in the future work with less effort oh.

One, logo picture does not add title tag

At present, the search engine for the image content of the ability to identify is still poor, but the HTML code provides a picture of the annotation tag-"Alt", which can well solve the search engine to understand the content of the picture information. The logo image of the site has been tagged with an alt tag, but no title tag has been added. If added, when the user mouse across the will be prompted to enhance the user experience.

Second, the page title information has not been written

As we all know, the content of Web pages is mainly to provide users with relevant information. For search engines, because the content of each page is not the same, the title of the information is not the same, the title is assumed to guide the search engine to identify the role of different web information. Click on the station's first page of the product information, found that each product page title information has not been written, this is more serious. In the Web site before or to quickly correct, but also convenient search engine identification.

Third, the page title information is not standard

Page title writing is normative, so as to better distinguish between pages. For example, contact us this page title format best written "Contact us-Shaanxi Derby", not "contact us _ gas flowmeter, air flowmeter, natural gas flowmeter, sewage flowmeter-Shaanxi Sai Tak".

Flow meter Encyclopedia This column of the page title, is not very normative. Now the title is "Gas flowmeter specification _ gas flowmeter, air flowmeter, natural gas flowmeter, sewage flowmeter-Shaanxi Derby", the comparison of the specification should be "Gas flowmeter specification _ flowmeter Encyclopedia-Shaanxi Derby."

In short, the title information must be concise, to be able to highlight the content of the article (column) The core, and have a clear structure.

Four, the site is not related to the bottom of the page does not add nofollow tags

Irrelevant pages in the page will be decentralized weight, in order to focus on the home page weight, to try to give unrelated pages to add nofollow tags, so that search engines do not crawl. Now Baidu has supported nofollow, then we will make good use of. In this site, like contact us, data download these pages can be added to this tag, clearly told the search engine do not crawl.

V. Website does not add customer service system

As an enterprise website, online customer service system is an effective way to connect with users. Although the site has a QQ online icon, but it seems not professional. If you can add professional online customer service system, will be able to better improve the conversion rate of website optimization.

There are invalid links in the top right of the website page

In the top right of the site there are 3 links (tag tag, sitemap, RSS subscription) There is no link page, or the wrong link page, there is no 404 turn to hint, user experience is not good, need to improve in time.

Vii. Contact Us page content Error

Contact us again the enterprise name of the page is a word, which belongs to the editorial details error. Users will not necessarily find, but if seen, will give the website image discount. After all, the details determine success or failure Ah!

Today, I take an industrial product of the enterprise station to do a simple diagnosis, to help you understand some of the SEO small details, the site not only to meet the requirements of the search engine, but also to make the user friendly. The station has a bit of regret, that is, news column has not added information, if you can regularly provide some help with the information to users, this site is relatively perfect.

This article by Shaanxi Desay gas flowmeter meter (http://www.xasaide.com) to provide original, welcome to exchange, thank you!