Site from K to resume combat experience sharing

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Starting from June, Baidu began to phase K station, almost overnight, thousands of sites by K, make friends of the station to panic, our company's website is also unfortunate by K, and I do as the person in charge is also suffering from the beginning of June 28, Baidu has experienced a number of large K station, Our company's website was found on July 9, but the snapshot is still in, 10th began to be included into 0, the snapshot also dropped, completely k. K after our own site and optimize the strategy to do a lot of adjustment, August 15 site included, snapshot put out, but also included a lot of added, keyword rankings are also released out. The following on our site from the K to restore this whole process to share with you, I hope we discuss together and progress together.

Since June 28 Baidu began to K station has been concerned about the trend of search engines, the site was K immediately after the site was adjusted. (1) The first is the internal adjustment of the website, our site is a number of articles are edited by themselves, the real original, the only possible to be considered cheating is hidden in the home page article, because the home page layout is not designed to optimize the key words of the section, so the article is hidden, although the article is original, But this practice itself has a certain risk, was K immediately after the removal of hidden links, the home page added the industry dynamic to optimize the article. (2) In order to make the search engine can crawl to the previous article, set up a site map link on the home page, through this link to go into the pages of all previous optimization articles list. (3) After the completion of the adjustment to Baidu submitted a complaint, although know not necessarily useful, but the disease disorderly desperately, I believe Baidu this mistake K so many stations, will be more concerned about complaints than before.

The above is the site by K after the first time to do some adjustments, in fact, feel that these adjustments are basic adjustments, or the previous negligence, some of the following adjustments to the Web site recovery plays a decisive role.

First of all, we analyzed the rule of the algorithm change, also studied a group of K station and left the characteristics of the station, carefully studied the notice of Baidu Webmaster Platform, the general analysis summarized as follows: (1) Baidu this start to hit the site to do optimization, there are obvious signs of optimization of the site listed in the K Station list (2) Baidu more attention to user access behavior (3) reduce the weight of the chain, increased the weight of the site's internal links, more emphasis on the relevance of links, as well as the promotion of effective outside the chain of value (4) enhance the weight of their own products, especially Baidu know and Baidu Encyclopedia, now search many words in front of all of his own products (5) Focus on the behavior of social media, mainly reflected in a Web site in the social media exposure and Netizen behavior (6) for the high weight of the site's outside the chain to give more weight, or called Trust degree.

Based on the above analysis, we subsequently did the following work: One, Baidu obviously hit deliberately do optimization of the site, and this kind of site has some obvious features: (1) A large number of false original articles, or even collected articles (2) a large number of anchor text outside the chain, especially the forum signature (3) The quality of the chain is very low, In particular, the site outside the chain are from the forum, classified information, such as blog messages such as easy to get free of the chain (4) in a large number of Web site to do one-way links, and this batch of stations are through third-party platforms to sell the link (5) group outside the chain.

First of all, compare our website, this time by K we guess is because of the outside chain, our outside chain are from the Forum Advertising area, forum signature and classified information, Friendship link platform, although Baidu Encyclopedia, Baidu Library, webmaster Network and other high-quality soft Wen also have some, but not many, So our station is also very easy to be included in the deliberately optimized site list, so we immediately removed all the forum signature and friendship link platform outside the chain, classified information did not move.

Then, from a deeper level, users like the station search engine will also like, how to build users like the site, that is to provide users with the necessary things, and then put this information released, so that your target customers know. Our website is doing animation business, so find a group of animation resources, such as Mars Ninja HD packaging pictures, this group of resources on the network there are some, but are a single picture, packaging and high-definition not many, so we bought a batch of HD Packaging animation resources, the site opened the Animation resources column, And then publish this information to the relevant animation forum, then the top of their own, fried this batch of resources, and left a group of links on the forum, the most important is that this batch of links have a lot of people to click, this is the real effective link, and because we posted on the Forum information is indeed valuable, users like, Forum moderators allow us to directly distribute the site links. In this way we leave a lot of effective outer chains, at the same time through these outside the chain to our website users brought a large number of PV value, the page bounce rate is almost o, access depth is very good, greatly enhance the site user experience of the external performance, in the search engine eyes, this is definitely a valuable site for users.

Then, in order to increase the trust value of the site, we spend money on Sina, NetEase and other high weight platform sent more than 20 soft wen, through these soft wen also brought a lot of spontaneous reproduced outside the chain.

The third step, we registered a large number of QQ space, happy NET, Renren account, and added a friend, the release of animation-related pictures, logs, so for the search engine, these accounts are related to the animation, and then we share the website through these accounts articles, and accounts between two times, three times reproduced, Greatly increase the exposure of the site in the social media platform.

The fourth step, the site was K, found that the weight of Baidu's own products significantly increased, we immediately began to do Baidu know and Baidu Encyclopedia to promote, through the exchange of IP answers and answer related questions, making the site many long tail keywords are ranked in Baidu home Baidu know inside, because Baidu know it is almost difficult to stay in the link, So we are in the know to guide others to search the site name, because the site is K, search of our site, but we have been doing bidding, so we bought the site name of the keyword, after nearly one months of promotion, now every day through Baidu to know the flow of nearly 80, but also through a higher conversion rate of the long tail keyword brought.

The fifth step, during this period, the internal structure of the site has also made some adjustments, especially in the internal link this piece, before the article has been unified to do long tail keyword link table, some key articles within the chain to do a link, so more conducive to search engine crawling related pages, the production of XML-formatted site map, updated every day; In the site footer added the Site keyword, link to Baidu's search page, as a search engine export.

Some minor changes have been made to the land, July 9, after the site was K, after about 6 days, through the log monitoring to Baidu Spiders began crawling site, and more and more pages included, almost every day there are 8-12 pages included, although the site did not release, but has not been worried, Yesterday is August 15 morning, the site included put out, than before also increased a lot of snapshots the next day, the ranking began to resume, the site has returned to normal.

Through the K incident, although there are many so-called garbage stations, the collection station survived, but it is true that Baidu evaluation of the garbage station algorithm has been greatly improved, how to enhance the site's user experience is your webmaster friends need to focus on solving the problem. Baidu algorithm is not a layer unchanged, every time there are big changes we must carefully observe the law, rely on Baidu to eat in accordance with its rules, I hope that these webmaster friends can help, but also hope that we have a lot of discussion, together to deal with each change. The original source: I love the http://www.52kama.com/, welcome reprint, please keep the source.