Site keyword selection steps

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The importance of keyword in SEO must be known to all select a correct keyword. Then the site is half done. Choosing a reasonable keyword and mastering the correct optimization technique not only affects the traffic of the website, but also the efficiency of the whole optimization process. Keyword selection Step one: When you select a Word, The site type is positioned first. As the saying goes: 360 lines, the line of the champion. Your site wants to be in that line, and you have to think about it. Only after the site is positioned, can the site belong to the field.

Keyword Selection Step two: Determine the site belongs to the industry, open Baidu Index, index.baidu.com. Enter keywords for the site type. We can see the key words related information, we only need to understand the hot trends, related search words, the fastest rising related search words, the city distribution four information can be.

Keyword selection step three: keyword competition is fierce can be seen from the hot trends, The average daily search for more than 3000 words can be understood as a popular keyword. Hot keyword is characterized by large traffic, similar competitive sites, optimization is relatively difficult. The relevant search words show 10 words, these 10 words of traffic relative to the hot key words to smaller, the same competition, optimization is relatively small. The fastest-growing search term is a search for related search terms. The ranking of the increase in cable volume. City distribution, which is the user city map of keyword search.

Keyword Selection Step four: the most reasonable site target keywords for 3-4, in the choice of target keyword when many webmaster like all choose high flow of keywords, the purpose is obvious, is to be able to get large flow after the website. The idea is yes, but we also need to consider a problem of optimization difficulty, large flow of keywords, optimization of the difficulty is correspondingly larger, the optimization of the cycle is longer. The effect is not seen in the short term. How long can we hold on to a heavy blow? This is the reason why a lot of stationmaster give up halfway. The author recommended the choice of 4 key words, easy degree should be difficult-medium-medium-easy. This argument is based on the author, difficult keyword is a large flow of keywords, is the main source of users of the site later, our personal webmaster and other portal stations, they have a large number of funds to do the backing, can be retired competition promotion or other publicity, is the site traffic short-term . However, most of our personal webmaster do not have this condition, so in the initial stage of the site must rely on a number of small flow of words to prop up the site, so the medium difficult and easy words are required.

Keyword selection Step five: How to define the degree of difficulty of keywords? PU film that the hot trend is difficult to find words, the search for a high number of searches, the fastest rising in the relevant search words for easy. If the site has regional quality, such as local portals or sites for a particular area, you should also refer to the urban distribution information.

Keyword selection Step six: Select the target keyword, the site should also choose the long tail keyword, the site of all the long tail keyword flow add up, often can stand to the site traffic of about 50%, long tail keyword we can get a part from the relevant search words, but also to use the city name + keyword method to get part of, Then through the search engine to ask, know that the platform can also explore some useful long tail keywords. There are many ways, as long as we observe attentively, there will always be harvest.

According to the above steps to select keywords, not only to ensure that the initial site construction in a short period of time to have a little traffic, do not let the site become a ghost station, but also conducive to the late development of the site. The most important thing is to comfort our webmaster, especially novice webmaster to see their own site rankings, although the flow is not large, but still can play a considerable role in encouraging.

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