Site promotion Webmaster should pay attention to guide users

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Our website through various ways to promote, then the effect of how to promote the effectiveness of how to measure it? It is understandable that "traffic". Then someone will ask: "Through a variety of promotion, to my site to bring a lot of traffic, but IP up, PV did not go up, visitors to the first page on the go." "Webmaster in the promotion process will often encounter such a low viscosity of the site can not keep the user's problem." Most people think it is the reason for the promotion and the strength, and it is not so, there will be other reasons for the constraints. For example: the promotion has no effect, resulting in the site is not well-known. And the site viscosity is low to a certain extent depends on your site content and quality. I think that when your site to obtain a certain amount of traffic to the user to follow up, the correct use of resources within the site to guide users, so that they have to rely on the site, the need for this service will immediately think of your site. As soon as we mentioned the search will think of Baidu, like Google. In order to retain users.

The user's guidance is not just to stay on the existing users, but to more attract unfamiliar users, so that they can get more comprehensive services and practical functions on your site, thereby expanding the impact of the site. Let strange users become frequent visitors to the site. The loyal user group experience leads more users to visit your site. The author thinks that the correct guide user should start from the user experience, the article guide, the user needs to guide three aspects.

A comfortable experience

When we use a variety of ways to let users visit our site, we have to do is to keep them. And a comfortable user experience allows them to have a good impression of the site, and then in-depth understanding of the site. In this way, a good user experience plays a leading role. A good user experience can also help users to understand the site more services and functions, to guide users to quickly find what they need. In particular, a good user experience can quickly guide users to register, and understand the various rules and regulations of the Forum and Plate Division. Some forums may be content is very substantial, but the plate division is too complex, so it will be easy to make users confused feeling, ultimately, not only to guide the role will also be lost users. User experience is not the pursuit of the gorgeous page and powerful function, simple and convenient and quick is the essence of user experience.

Second, the content of the guide

As we all know, one of the important parts of the website is the article. The title of the article can attract users, and attract users to read in-depth articles, high quality content is the key to increase the viscosity of the site. Through the article to guide users to understand the site to love the site from the quality of the article, the article relevance, the article column classification three. Article quality Needless to say, this is the first site to do. Original article is the site to maintain the authoritative freshness and appeal of the guarantee. The article must pay attention to the correlation, the closer the user guides the function is more obvious. In ensuring the quality of the article at the same time to add links to relevant articles and establish relevant tag, high-quality links to guide users to read more than two clicks, to increase the flow of the article and the site's PV benefits. and the classification of the article column should pay attention to clear, in line with people's browsing habits. The correlation between each column must strengthen, make each article each classification establishes the connection, facilitates the user to look for the information.

Third, the user needs to guide

This requires our website to be professional in nature and not disorganized. Analyze the user groups targeted by the site. Grasp the psychology of such users, understand what they need? We will provide what kind of service, the maximum to meet the needs of users. Catch the user's psychology is very important, if you can correctly grasp the user's psychology, cast, can use the user's psychological performance of various laws to guide users to increase traffic. In particular, the user's herd mentality, the webmaster must seize. For example, two of the same pastry shop, make cakes, taste is also comparable. If one of them in order to improve efficiency, the cakes in advance to do a good job, saving the user queue time, while the other to maintain the traditional unchanged, now do sell. It may be found that there are fewer people in the back row, customers save a lot of time, and the other family is still crowded. As a result, over time, a more efficient business is becoming less and more traditional. This is the user's herd mentality in the mischief, the people who do not queue the user may think business is not good to eat, and another crowded queue of a very long, some customers will think that so many people queue, must be very delicious, would rather waste a line of time to buy, the mentality of the herd to seize the psychological business, do the site to seize. Guide users toward their own vantage points through authoritative articles on the site, or comments and responses from different opinions. In particular, to take advantage of the power of good opinion leaders, when the site appears some unfavorable remarks, an authoritative figure, or well-known businessmen to refute the rumor, it is likely to influence the vast majority of speech, to reverse the adverse situation.

To not come to visit our website The initiative is in the hands of users, so we should pay attention to all aspects of the user's correct guidance. blindly website promotion is unable to grasp the user demand trend, the website serves the user, must consider the question by the user's angle, can let the website be closer to the user, also only then the most close user feeling service can let the user produce the trust and enhances the website viscosity. The above is the author to do the site to improve the viscosity of some personal experience views.

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