Six analysis of bidding promotion

On the website conversion rate, but also the analysis of the scale of the auction promotion. If the website conversion rate is low, the effect is not big, need to adjust in time, avoid wasting a lot of time and money. So, how should we improve Baidu engine bid promotion effect? Little head bidding assistant to give you a detailed explanation today.   A, to carry out scientific user practices   Each site has its own unique positioning, there are specific user groups. For example, it is also a law portal, some for lawyers to provide brand awareness, some for public supply work order counseling, some of the provision of judicial information, some provide legal knowledge, and so on. Positioning differences, the user's habits on the different samples, simple copy of the industry's bidding style, may be very little effect.   is to analyze their own website user habits, for Baidu to promote the length of the bid is often needed.   II. Analysis of the historical statistics of bidding accounts   even if the bidding effect has been done is poor, it is not entirely worthless. Compare the historical data of 3-6 months to find the key words or ideas with high conversion rate, and analyze the promotion plan without any effect, and then put the focus on it when the plan is extended.   Three, reasonable operation of the long tail link words   users search for a number of key words are often competitive, high unit price. Even if the success of the forefront, simulation is still not bring high conversion rate. At this point, you can consider setting long tail key words. For example, legal advice this keyword, you can set the geographical long tail, such as Beijing legal advice can also set up long tail, such as legal advice can also be set to attractive long tail, such as online legal advice, free legal advice and so on.   IV, targeted creative writing   Creativity is the description, excellent creativity can be the first time to impress users, from many rankings stand out.   1, creativity must be written for keywords, and the user search habits. The more the concept of the user search for the word is called "Red" users click the probability of greater.   2, the content to be refined, the elements are complete. Include as much information as you want, such as the product price, promotional time, and so on.   3, creative to contain: Can add users believe that more users to increase the choice of the style pattern, but also to avoid the inevitable level of unnecessary clicks.   4, you can use a short description of two lines to replace often folded line articles. Creative writing is not more and more high, on the contrary, the use of a minimum of words to fame problem, more users will pay attention to.   Five, landing page, such as the design of the site should be reasonable   bid landing page, the direct history of the visitors to convey the site's products and work, but also directly affect the user's purchase choice delusion. Enterprise win 001 analysis that landing page is the promotion of the site to promote the effectiveness of the most critical identity.   1, landing page and bidding to promote the keyword and description of the same. Avoid theSome of the bidding points to the home page, the general site's home page contains information is often not accurate enough, will cause visitors directly close the missing page, splurge a click is trivial, it is likely to lose a deal opportunity.   2, product or service description to be comprehensive. It is best to reveal to visitors in significant places by means of illustrations. Also put some technical articles that users may care about, and retain users.   3, landing page open faster, the UI to have a new gravity. Speed and vision, directly affect the user experience, if the site itself is not fast, to avoid the landing page set too much flash and pictures.   4, set up a successful case. Case to be true, authoritative, can provide users with the way to query, such as the addition of contact, Third-party authoritative certification and so on.   VI, the promotion of the design of the regional selection   for Baidu bid promotion, malicious Click is difficult to avoid, you can choose to drop the region, the way to limit the IP to avoid malicious clicks, improve the bidding effect.   At the same time, regional settings with accurate keywords, can give specific keywords more useful show, thereby improving Baidu bid promotion effect.   Baidu bid promotion, not pure zhi stick to do can achieve good results, but in accordance with the changes in user habits to adjust keywords and creativity. For some not too big pay to promote the key words, can be coaxed Baidu other products for free promotion, the effect is good.