Six factors to improve the conversion rate of shop promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

To improve the conversion rate of six elements of online shop, please shop owners to think about: how do you promote the shop? Send spam? QQ or Wang Wang mass? Do plug-in/virus promotion? Crazy to buy online ads? or two marketing for customers? And so on, and so on, the advantages and disadvantages of these promotional methods, I will not say, shop hair shop to promote only according to their own experience and summary of some of the network on the list to improve the conversion rate of several ways, for reference only.

1. Is your website designed to be friendly?

In this era of eyeball economy, does your online store attract customers ' eyes all of a sudden? What are your products? How does the design reflect the characteristics of the product and differentiate it from other competitors? Do not use the eyes of shop operators to look at shop design, but should stand in the consumer's perspective to consider. In the design to the characteristics of the product and shop features at a glance at the display. A person without personality will not be remembered, and a person who has a distinctive personality is often memorable, to their own shop a new face, first let consumers remember you!

2, you provide a rich product?

The survey shows that providing rich product information is obviously helpful to improve the conversion rate of online shop. Therefore, the more detailed introduction of your product features, the clearer the picture of the product, the higher the interest of consumers, the desire to buy more strongly. If you have a large number of product information, please try to let the goods appear in your online shop, if not enough, you can try to sell some other stores of goods, customers buy, you can adjust the goods at any time.

3. Do you have online customer service tools?

Do you provide support for online counseling while creating a desire to buy? Consumers certainly do not want him to consult the time, can not find the shop staff, of course, you may also take the initiative, to the consumer to send invitations to help users solve problems encountered. Remember: Please keep the online communication tools free.

4. Do you have a promotion?

Customers have created the desire to buy the case, how to put the customer firmly seized? Many facts show that most people go shopping after the supermarket, will unconsciously buy some of their own do not need to return the items. If consumers are going to buy goods, are you able to exert a little favors so that it is easier for consumers to buy?

5, you are effective use of old customers praise?

Through observation, many Taobao shop owners will appear in the product page under the customer's praise screen screenshot. This approach can effectively improve consumer confidence in the product and encourage consumers to buy goods. So in the Product Details page, do you have this information effectively communicated to the consumer?

6, do you have two times to the old customers marketing, guide the old customers to carry out two times consumption?

The cost of maintaining an old customer is much lower than developing a new customer, do you have an effective promotion for your old customers? The old customer because in your shop has had the consumption experience, therefore to you shop the shopping flow, the commodity information is relatively familiar, to your shop trust also will be stronger. Did you send them a message of blessing during the holiday? Are you the first to think of them when there is a discount? Do you have a complete membership mechanism? Do you attract old customers to come again by means of points and gifts? Remember: two times for the old customer marketing, is the most important.

When many people will look at how to improve the flow of time, we should also consider how the quality of development, but blindly pursuit of traffic. Improve the conversion rate is not to be achieved overnight, only to stand in the consumer's point of view, seize every detail, from an operator's perspective to the consumer's point of view, so that consumers can talk, to allow the rapid development of online shop.

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