Six key steps in the website promotion process

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With the popularization of the network, the development of network informatization. Network has become people's lives, work, one of the tools, many netizens from the use to the application of conversion, began to create their own web site, in the network home. Believe that in the near future, everyone will have their own web site, through their own website and the outside world better interaction and communication information. How to do a practical, to allow visitors to benefit from the site, will be the root of the station, the following Seoer cherish the site to share the key steps.

I. Positioning analysis

?? Site Theme Analysis: Consider what kind of site, the site for which people, around the main site, set the name of the site;

?? Site column positioning: Around the main site, set the relevant columns, columns to be refined, do not seek more, but refinement;

?? Industry competition Analysis: According to the site industry competition, integrated with the advantages of other sites, integrated into the overall site;

?? Site Outlook Analysis: Site short-term planning and long-term development strategy, the site's profit point is what.

?? II. website Planning

?? Web site Planning: The Web page code is concise, whether the Web page is clear, the page capacity is appropriate, the color of the Web page is harmonious;

?? Website Structure Planning: The structure of the site is reasonable, the layout is concise, whether it can improve the user experience;

?? File and filename planning: File name Planning, Web page format planning, etc.;

?? Access System Analysis: Statistical system installation, keyword analysis, routing analysis, regional analysis, etc.

?? Promotion Strategy Planning: site promotion, reasonable arrangement, orderly and so on.

?? Iii. Marketing Methods

?? Keyword methods: From the main keywords, column keywords, page keywords, seo optimization, etc.

?? Search Engine Login Method: Login commonly used search engines, such as Baidu, Google, Yahoo, Sogou, Youdao, MSN, etc.

?? Link Correlation method: Link relevance, site weight;

?? Target Market Method: Analyze the market and study the relationship between the website and the market;

?? Characteristics Analysis: Analysis of the characteristics of the site, selling point is what, etc.

?? Marketing Page Method: Marketing Page Setup location, marketing page content, marketing page of the first feeling, etc.

?? Website maintenance: Content Maintenance, service maintenance, customer service maintenance;

?? Iv. Overall optimization

?? Website Architecture optimization: structure optimization, classification optimization, site map, etc.

?? Web page Optimization: page layout, page design optimization, the user experience of the page, the page's advertising fusion;