Six major problems in enterprise bidding promotion

At present, more than 60 of the enterprise bid promotion has a series of problems, in the competition more and more competitive bidding, Baidu Agent annual service fee increase, these problems show more obvious, many business leaders choose to reduce http://www.aliyun.com/zixun/ Aggregation/11238.html "> Baidu to promote the budget or simply stop Baidu promotion, only because the effect is getting worse, so why the effect of the spread is worse?" Is it because 360 of the killing into Baidu's share has fallen? Or is it the impact of emerging marketing methods? In fact, Jecheng Science and Technology Vuronge summarized the six major problems of enterprise bidding promotion. Little head bidding assistant to give you a detailed explanation today.   I. Non-professional personnel responsible for bidding promotion   can say more than 80 open bidding enterprises, is responsible for bidding promotion is not a professional talent, according to Jecheng technology contact a large number of users can be confirmed, Vuronge also several times in the article mentioned, are generally the company's editors, financial responsibility, The leadership of their own responsible bidding promotion is also very much, there are a number of Baidu agent company's customer service is responsible for, there are a lot of just graduated from the network administrator is responsible for not long, this part of the crowd are not professional, basically are learning, side of the practice of a process, but simply add keywords, add ideas, modify prices, What's more, Baidu bidding competition is so fierce, no millions of, tens of millions of of the advertising cost of practical experience, bidding is difficult to do well.   Vuronge is 08 when the Internet began to contact, when the main to do SEO, also participated in a website optimization contest, if that time I do bidding, then I certainly do not good, because at that time I do not understand the bidding, I did not do, Let a small white to do a professional thing naturally is not good.   two. Keyword matching mode problem   due to the professional operation of the bidding, also determines the operation of the bid to promote the process will have more problems, Baidu Agent Company's customer service operation bidding, like to set the keyword matching mode for a wide range, which will match a lot of invalid keywords, That is, not related to the keyword, resulting in the cost of advertising waste, just contact the bidding to match the pattern set to exact match, resulting in low quality keywords, the number of single keywords.   Three. The use of competitive bidding software   traditional enterprises to use competitive bidding software operation to promote a few, because the auction software claims can quickly adjust prices, control all keyword rankings, many enterprises because the keyword too many bad management, and in order to get ranked so that the use of bidding software, In fact, Baidu to promote the background has "to see rankings, reduce costs, improve the quality of" these functions, relative to the third party software more authoritative, more professional, but also just look at it, if the software in full accordance with the data prompts operation, I am afraid it willWaste a lot of advertising fees.   Bidding reminder   four. Promotion planning and Promotion Group confusion   Jecheng technology once got a customer promotion backstage, inside the promotion plan and promotion Group is very confusing, no focus, secondary points, General Jay into the bidding team will be the promotion of the project into the core, long tail, competing products and so on, Each promotional program corresponds to dozens of promotional groups to ensure the classification of the promotion group is accurate.   Five. Creative problems   The creative quality of writing is too bad, the statement is not fluent, no attraction, or is not using wildcards, or with keyword matching degree is not enough, mainly they do not understand SEO, not to understand the bidding, the decision to bid ranking factors on the one hand is a bid, The other is the degree of creativity and keyword matching, in fact, we are talking about the quality, which involves the search technology, such as we find a file in the local computer, input "song", then the retrieved files are included "song" This keyword, the same if you want to let us bid ranking by the front, It is necessary to ensure that the creative and keyword matching degree.   Six. Trust account background Optimization reminder   At present, Baidu bid promotion backstage increased more and more promotional aids, Vuronge in the previous article also mentioned, "See rankings, cost reduction, win season, expand the source, add good words, super peer" and so on auxiliary tools, Most of the new contact bidding is too detailed to the reminders of these tools, think is authoritative data, in fact, this is not the case, the purpose of these AIDS is to allow you to increase the bid, extended advertising time, to submit more keywords (although not relevant), if we fully accept the reminders of these tools, it would be a waste of advertising costs Ah, We still have to according to the actual operation of the company, decided to promote their own time period, through the promotion of live, at any time to focus on keyword rankings, the decision to bid the key words, of course, the prerequisite is to create a series of good ideas.   Bidding optimization Reminders   In fact, before Jay-Cheng bidding team has written a bidding account of the seven reasons for burning money and treatment methods, there are some similarities with this article, but the purpose of the 2 articles is not the same, this article is mainly to remind those who opened the bid to promote the enterprise, why not bid well? Not really. , the most fundamental reason is that there is no professional technical personnel operation, so often will ignore some of the most core, the most fundamental things, if the operation of the bid to promote the existence of these six major problems, it is obvious that the bidding is not good.   Finally, Vuronge that for the majority of small and medium-sized enterprises, the current auction is still the best way to promote the network, its low investment, high returns, quick effect of the characteristics of the company can absolutely as the core of network marketing, micro-bo marketing, micro-credit marketing can not be comparable to, we still and do it cherish Don't be fooled by those so-called big wet, do your own bidding promotion, other marketing methods can try, but can not worship.