Six problems needing attention in bidding promotion

　　The promotion unit should be subdivided. 　　&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Promotion Unit is the basic composition of the account, is for the keyword level, such as we can have the same nature, lots or prices similar products classified as a promotional unit, so that more use of our overall grasp and deployment. And do SEO time, such words must be summed up in detail, so as to improve our efficiency, because the regulations will be more clear, if you want to add or delete some keywords, just need to go to the corresponding promotion unit to find the line.   II, quality must be optimized.   Quality is a Phoenix nest system of a bright spot, we all know that the former Baidu system is based on the price ranking, and Phoenix nest the biggest improvement is the introduction of quality degree. Keyword ranking is not only related to the price of a factor, but also with the quality of a certain relationship. So keyword must be optimized to Samsung, Samsung and two star gap is very large, the ranking performance is also more stable, 8630.html "> Sometimes the price is also lower, so this is a focus."   III, creative description should be attractive enough.   Creative Description is also an important indicator to improve the quality of keywords, but more is shown to the user to see. Can effectively improve the click rate, in fact, the user's psychological grasp. It requires that the statement be fluent, using a reasonable wildcard character and separator, to ensure that each location can be perfectly displayed. The Pocket Goblin is a good example.   Four, do a variety of matching mode.   The use of some wildcard characters must be familiar, in particular *, it can match for you want to search results, of course, also need to add some phrases to match some long tail keyword, this is very popular practice, after all, long tail of the flow of small, but high conversion rate, so as to increase sales, and the account can be left a lot of money. In addition, remember to use negative words to match, to learn reverse thinking.   Five, the geographical characteristics are obvious.   Do the promotion of the auction and the reality of doing publicity, be sure to know their target customers and the market is where. Under normal circumstances, do not recommend the whole network delivery, it is best to be precise, to see where users in the distribution of the more extensive, so the choice of the region to achieve targeted. If the whole network open, it is very easy to cause a waste of the phenomenon, because once you choose some of the conversion of some words, if the whole network open, very many clicks, and if the scope of reduction, loss will be much reduced.   VI, the key points to the core page.   In doing bidding, each click is directly linked to the fund, keyword optimization rankings so can not be sloppy, the promotion of the page is not generally usedThe end of the landing page, a lot of the jump, so the address must be written clearly, jump page must be planned well. Although this is not a big problem, but in the daily life, also often see some do bidding site opened is the wrong page, this is wasted. In addition, if there are active pages, it is best not to point to the topic page. 　　  Small head bidding software to provide trial writing. 　　Service Hotline: 025-68781274 on duty qq:1966359893 in person to guide, provide full technical support. Official address: www.ppctui.com