Sketchoff, wrap your social network around your friends to edit

Social networking is an increasingly tiring place, Facebook has become more and more like a stream of advertising, the circle of friends because the work, the living limit is more and more blurred and let the young Po map to the pressure more and more-can not easily reach the "show" Purpose (I am beautiful, I am rich, I am interesting such as this), Don't feel like you're messing around in the middle of a workflow.

"Expression is isn't one-man show" (Self-expression isn't a monologue), social networks that do not have a sense of being are not good social networks, and if FB and the circle of friends are not, how will the next generation of social networks pull us back into the lives of friends?

A Silicon Valley Sketchoff team that has an average age of less than 20 years old has a game-changing of ideas about how to edit your social network through a friend Po map, freeing users from the selfie dilemma. (Think of it, in the circle of friends to send a picture will always think it over, but the other people around the embarrassing photo without this psychological barrier)

The product UI is very concise, with the current most popular graphics and text mix, the friend released The spit of your photos will feed into your personal homepage, in addition, information flow arrangement mechanism using similar Reddit "Step" and "top" design to filter the popular content. However, fortunately, the user himself to their profile content is deleted permissions-you "are also drunk" photos can be saved ...

Social networks always encounter the problem of a chicken egg or a chicken egg, and the way the seed users use the product will also affect the whole network. His CEO, Roger Chen, told 36 Krypton that the Sketchoff is now forced to log on to Facebook, and that the images will appear on Facebook for friends who don't have a Sketchoff account, "and other friends who see this picture don't necessarily download the app, But he will certainly download it. ”

This strategy solves the problem of user growth to some extent, but the quality is another issue, and Roger Chen's team came up with a strategy to find 30 campus Reds at Berkeley (they call them legendary arranges) as their seed users, For the purpose of generating interesting, cool content.

Inspired by the Ice Bucket Challenge, Sketchoff will then turn to the invitation system, and only sketch users can join the network. As a result, the user's home page content is generated before the user really began to use the product, this "home feeling" is very valuable.

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