Small and medium-sized enterprises through SEO to achieve website promotion of eight cognitive

With the rapid development of economic power, http://www.aliyun.com/zixun/aggregation/12198.html "> Social media is a new type of online media that gives users a lot of space to participate in. and has become a long-term production of web site traffic is more and more popular way of people. At present, including major search engines, 360 security guards, Tencent and other well-known brands have been constantly in the establishment of followers, to increase their loyal users.

2012 is a mixed year of the internet industry, many small and medium-sized enterprises are also facing the bottleneck of network marketing, leading to a number of companies to try their own to achieve SEO optimization (www.huazon.com), but most of them ended in failure, because no professional people to plan and implement to be included Baidu, Google, including the major search engine punishment, the right to drop. Therefore, it is recommended that enterprises can build a team to set up for search engine optimization agencies, or Internet professional marketing companies to achieve successful network marketing, but the first cost is relatively high, and can not see the return of time, so most small and medium-sized enterprises will consider the second way, anyway, Here are some key points to remember about Enterprise implementation SEO plans:

1, the reasonable use of the community website.

While it is important for your company to create a sense of social telepresence on an increasingly popular network, it is always wise to look for alternative sites to make your business known. Anyone in the SEO industry can tell you that there are actually a few up-and-coming social networks that have not been exploited: in addition to building your own Facebook or Twitter, you can actually consider expanding your social media activities in photo-visual social networking sites like Pinterest.

2. Connectivity between Web pages.

A well-designed website will really take into account the user experience, correct, smooth guide users to find their own needs, at the same time, you will find a lot of pages and unfamiliar template will get a good ranking, standing in the search engine perspective this is in line with the user experience, but also will cause Baidu reptile favorite; Stand on the user's point of view, this page or module can really meet their needs, will not paragraph through a variety of ways to obtain this page or module, natural combination of both, ranking on the natural to come up.

3, the increase of original content.

Corporate website traffic and the authority of the domain is the first step of SEO optimization (www.huazon.com), through high-quality original content can increase the weight of the site, ranking, but also can increase the readability of users, such as: On the site released the company's latest product release, the latest promotional activities, The latest company activities, and so on, through these real retention of users, so that users truly understand the company's corporate culture, will naturally put the user's ideas to the trust of the product, thereby increasing product sales and brand promotion.

4, the transfer of key words.

Even if a high index of specific keywords through the search engine to bring a lot of traffic, but do not slack off to replace the keyword, because the search trend changes and social changes as fast, so we can never guarantee that a word will be consistently fruitful, and based on a large number of data analysis, Find a large number of search and conversion rate of words to add to the workload, so, to adapt to the smallest investment in exchange for the greatest benefits.

5, always keep in touch with the optimization company.

Owners whether through their own team or through the Professional optimization company to maintain close contact, the first time to get the latest information, in addition to a greater degree of control of your optimization details, you can also timely understand the setbacks or significant development. In the end, your optimization and social media work will be smooth, and you can fine-tune the details you think fit in the optimization, and make the most of your work on the basis of mutual communication, resulting in a more accurate user base.

6, the Target keyword expansion.

Most people give priority to core keywords, and of course the flow of these words is high, but in the optimization of difficult and short-term benefits, in the core keyword based on the expansion of some of the flow, long tail keywords, optimize the core keywords, while increasing the workload of expansion words, traffic will naturally duplicate, but these need professionals, Professional tools to test, so in the long-term interests of the enterprise perspective, do not do, do it to find professionals to do, and then bigger, achieve the increase in quantity, qualitative leap.

7, the reasonable use of PPC model.

PPC is through the ads click, the number of users of e-mail messages to pay for a network of advertising promotion, the current PPC advertising has become a very mature form of traffic to promote the site, in the enterprise funds sufficient conditions, you can through these ways to bring more traffic, more users.

8, the target customer's determination.

From a large number of data can be summed up, enterprises in the start-up funds and benefits of the premise, the choice is targeted customers, accurate flow, as far as possible to make use of less investment in exchange for large returns. For example Texas website optimization and Texas SEO These two words, Texas SEO Search volume is high, but, business owners do not know SEO, so will not search Texas SEO, search the word are peers, but the Texas website optimization, natural latter than the former conversion rate is higher, in the optimization perspective will give priority to the latter.

Summary: Achieve expectations through correct, organized, and well functioning search engine optimization technology or social media campaigns, but this process may be less likely to occur, or not be effective at the beginning, so both the owner and the optimizer must bear in mind the patience.