Small business solutions to improve microblogging marketing

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Before and you share a "analysis and summary of Small Business micro-blog Marketing process Problems", this article I will focus on this article summed up the problem, to talk about their own solutions and improve the methods and skills, of course, again, may be these methods do not have universal adaptability, or hope to share and exchanges with the main!

1, synchronous product production and sales process, increase customer trust to the enterprise level

First of all, we all know that small business production costs are limited, many times it is difficult to provide a free trial of physical products, but according to the characteristics of micro-blog real-time interaction, enterprises can be product production process to picture or video interspersed in micro Bo, so that customers understand and participate in the production process supervision, improve customer confidence in products and enterprises. Second, small enterprises can encourage customers through micro-BO channel to achieve orders, according to the rapid propagation of micro-bo, spread a wide range of characteristics. Weibo can be developed into a special sales channel. Those who order the most reach a certain number of customers can free delivery and give a certain discount. At last. Enterprises can classify the address of each marketing network, and then published to micro-Bo, to ensure that the goods arrive at the hands of customers in time, and let the customer clearly, in the product problems, how to accurately find their own location of the marketing network for repair or replacement, fully guarantee the interests of customers, so that customers are satisfied.

2, through the micro-blogging experience, increase customer contact interaction

Enterprises want to retain customers, and customer contact and interaction is essential. On the one hand, enterprises to provide customers with the initiative of communication services and the issue of interactive action, for example, in the holiday to the customer mail or message to express the blessing, although this is common, but the real business is not much, as long as sincere, try not to be the kind of bad blessing words; On the other hand, customer-led contact interaction If the customer responds positively to the promotion activity which the enterprise initiates. Although maintaining customer contact and interaction can help enterprises achieve long-term customer cooperation, but want to make the customer truly guarantee loyalty to the enterprise, it needs to be the interaction of the relationship based on cooperation and mutual benefit. Efforts to promote the enterprise and the customer win situation. Small businesses can use microblogging platforms. Actively interact with existing and potential customers, establish closer relationships with customers, increase customer loyalty and increase corporate profitability.

3, the implementation of customer personalized marketing

Small enterprises through micro-Bo to classify customer groups (such as hobbies, personality characteristics, etc.), for different customer base, selectively provide suitable for the group of transmission and service products. Personalized requirements for special customers, small enterprises can choose according to their own ability to provide personalized service measures, Enterprise Micro-Bo to strengthen and fan interaction, timely understanding of customer interest and behavior habits, for different customers, according to their personality, hobbies, habits and related to various types of attributes, carry out personalized marketing.

4, set up a commission to promote sales network

Through the company's long-term training of loyal ' fans. Let them as the company sales agent for product promotion and appropriate biography. This kind of work is not mandatory, but is based on the customer's leisure and willingness. Give the customer an appropriate percentage of commission as a reward in each successful recommendation sale. This approach allows customers to participate in the company's operations, to become passive acceptance for the initiative to promote, enhance customer confidence in the enterprise. Enterprise Micro-Bo regularly will need to promote product information sent to the agent, through the proxy customer Exchange to indirect access to sales opportunities. In addition, the effect of recommending products between consumers and consumers is far better than the direct sales of salespeople, which is easier to obtain the trust of the promoters to achieve product sales.

Well, this is the content of this and everyone to share, I hope that we discuss the way of micro-blog marketing and Methods!

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