Small game website Development trend analysis no longer profiteering industry

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A friend recently made a small game website: 28 Small Game www.28xyx.com, want to entrust me to write a soft wen do some promotion, it seems to want to go, this 28 small game really no special selling point is worth to write. But this inspired me a wish, is to discuss with you about the development trend of the small game site, my view is: The current large environment, has not been very suitable to do little game site. From this point of view, I am not very optimistic about the development of 28 small games.

My reasons are as follows:

(a) The game site is already very competitive.

Small game website because of low cost, the user group is big, also has the direct realizable ability, has become the fast development one kind of website in recent years. The current market, has been close to saturation, multifaceted, fierce competition: In addition to sitting in the first few of the top 4399, 7k7k, game China, 2144, there are games, 3839, 007 and many other second-tier sites in the high-end traffic; Special love to play small games www.teaiwan.com as the representative of more new small game site is now gradually into the people's vision, imperceptible encroachment on the traditional positions of major stations; In addition, some large websites such as Sina, 17173, the Pacific, also have their own small game site, In particular, Tencent's recently launched 3366 most high-profile ... In such an environment, and then squeeze into a lack of financial resources, no resource, no characteristics of competitors, 28 small games to win the odds are very low, the survival of the pressure will be very large.

(b) Small game sites are no longer profiteering industry.

Once upon a time, I have heard of such a small game station how to earn pots full, so that those interested in the Internet entrepreneurial Youth, listen to the blood boiling, perhaps boiling once, the new small game station will be born a group. Perhaps because of this, it led to the monk more than a few meters of the situation: according to contact with the majority of the small game webmaster reflects the current small game station to make money more and more difficult. Most of the previous stations rely on the survival of Google Adsense ads higher revenue, but since Google decided to launch China, ECPM (effective per thousand show costs) is getting lower and worse, gradually lost the advantage of many people to vote for Baidu, but Baidu income is obviously not high, and there are tax deduction , let a lot of small game stationmaster also feel some unbearable. Can be lucky to get ads the main monthly ads put the small game station is a minority, these ads for the promotion of web games, the number is actually not much, many or seasonal launch, advertising prices are very low. Only 4399 and 7k7k and several other stations with traffic advantages, can not worry about advertising and income, even if only by the joint operation of the web game, can also have a good profit ... The current 28 small games are also no more than Google and Baidu ads, in the case of small traffic, when the cost of recovering the server and bandwidth, are unknown.

(c) The promotion cost of the small game website is getting higher.

The promotion of small game websites is free and paid for two ways. Free of charge In addition to the common forum post, QQ group speeches, soft text, the best effect is the website site included in the page. But now almost all Web site, free Normal collection are very difficult, because the collection of the main stations have been collected, like 28 games so no fame, no features, no PR value of the new station, who would like to collect it? Free collection without access, only by paying promotion. Practice has proved that the best way to promote the small game site is the site's homepage promotion. Big point of the Web site, such as 1616 Web site navigation, home small game classification of each location of the click, a day up to tens of thousands of; Such clicks, enough to make 28 games such a new station overnight fame. However, this price is also quite large, the promotion fee per month needs to be less 10,000, more than tens of thousands of. This can not but let many personal webmaster look "yang" sigh, because this cost only on the site itself CPC, CPA, CPS advertising revenue is difficult to recover. Can afford, much for already big station, bigger then have enough monthly income can support. A lot of people do not understand, game China, small game net and 7k7k why can put in advertisement for a long time, the reason is this. Another phenomenon illustrates the problem, is that in recent years, the growth of the small game site, the founder of the Web site navigation practitioners. According to the author's information, there are 20 or so small games stations and famous web site navigation has an unusual relationship.

(d) The user's demand for small game sites is also getting higher.

As in the past, relying on a free program or spending hundreds of of dollars to save a small game site, obviously has not been able to meet the current user critical needs. Layout design, color matching, function building, game selection, speed optimization ... These are the problems that have to be considered, and if no professional personnel to complete, will naturally be in the fierce competition in the environment of the elimination. 28 Small game of the current team is also relatively small, make the station also slightly naïve, need to improve a lot of things. In the current user needs, can be the site's user experience to do perfect, to achieve the ultimate, is the test of every small game webmaster hard subject.

(v) Potential policy risks have emerged.

With 4399, 2144 and other sites appear network Culture Business license (text network text) of the card number, small game industry also faint feel a hint of worry: small games will be like online games, web games as well as set access threshold? If so, those individual small game stations will face extinction. Because according to the Ministry of Culture to apply for the text of the conditions, the first need is the unit rather than the individual, and the application of the game product business registration funds need to reach 10 million yuan. I hope the text of the provisions of the web will not immediately cover the small game site, otherwise it will be the killing industry. Another potential policy risk is the copyright of small games, because the previous games for the individual production, and mainly for entertainment, so there is no copyright requirements. With the increasing demand for users, the production level of small games, including the requirements of the screen and technical standards are also gradually increased, single-handedly personal production will be suppressed, some games may be a specialization and commercialization of the way, so the copyright issue will naturally appear. Personally, it is better to put advertisements in small games than to be more realistic. In any case, any policy risk can lead to a huge increase in the cost of small game websites. Such a risk, also do not know 28 little games have no foresight.

My above ideas, there is no reason to welcome everyone to shoot bricks. We also welcome you to communicate with me through qq:1304347517. I hope that the disadvantages I am talking about will not overwhelm the confidence that has just become or is about to become a small game webmaster. In the face of any difficulties, opportunities always exist. Can seize this opportunity, must be able to webmaster and have the strength of the station.

I wish my friend can become a competent webmaster, I wish 28 small games can become a strength of the station!