Small head analysis of the effect of bidding promotion is not good solution

Two months Operation http://www.aliyun.com/zixun/aggregation/11238.html "> Baidu Promotion since the first month about the phenomenon: Baidu Promotion has no dialogue, no click and no dialogue, 90% The Samsung Word still has no click or conversion rate is few; now the situation is, there is a click to convert, not profitable, not to make money, Baidu's only proposal is to adjust the time period, small head intelligent bidding software small part of a detailed explanation of some of these reasons.


 


, no clicks?


 


the selected word index is too low, or choose the wrong word, the solution is to change the word.


 


Two, there are clicks, no dialogue?


 


there are two parts of the reason, one is the value of the word is not high, the value of high words to see the statistics of the business; the second is the landing page problem, the solution to this problem is to use 3 tools, 2 tables.


 


tools are: Statistical tools (CNZZ), Baidu Thermal map (Analysis landing page), Business Pass (statistics specific Word data).


 


form one: Business pass statistics is to cooperate with CNZZ statistics analysis, to the weekly, monthly business through the conversion of key words and Baidu statistics, make a detailed report, the report to reflect these several content:


 


1, to statistical consumption of the high amount of keywords;


 


2, to statistical consulting more keywords;


 


3, to statistics the key words of high reservation rate;


 


these three are indispensable, some you think good keyword, if get not good consultation, then most likely is your landing page set up a problem. Only every day to analyze Jingjia keyword, delete the key words of low conversion rate, increase the key words of high conversion rate, will make your account more and more good, lower cost.





Form II: Topic page (Business Access) to the click, including keywords, consumption, clicks, effective consultation, invalid consultation, unit price of these data.


 


How to modify the topic page: To see the jingjia background of the hot try to see where the page is not clicked, make the corresponding changes. (The idea of a change can be inspired by the effective conversation information of a business pass; or find a landing page for another hospital)


 


Detailed Explanation:


 


1, not more than 5 screen;


 


2, to view the effective dialogue information of business communication, the relevant information into the landing page. (digression: Can accumulate business through the key words, add to the keyword, business through the keyword is the user the most direct idea. ）


 


3, see some other people hospital landing page, feel good, you can take over the test, tracking the situation, then do the analysis of the data, you can know this landing page good or bad. (To do Jingjia, data is the hard truth, not beautiful)


 


4, the page is concise, do not require too beautiful and dazzling.


 


5, Subdivision landing page


 


Three, there is a click, there is dialogue, no conversion


 


main reasons in the customer service staff did not timely dialogue, not professional, not heart, such as someone asked the route, the general customer service staff are still consulting your phone, can not timely understand the psychology of consultants is not a good customer service staff.


 


Four, there is transformation, no profit is mainly because of the competition, the product profit is too low, like me this product, a day or so, but the consumption is two single and where to profit.


 


Small head bidding software to provide trial writing.





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