Small head bidding management software sharing settings promotion planning skills

The promotion plan is the management key word/Creativity Big Unit, the establishment promotion plan is our design account structure first step. Before we begin, we suggest that we subdivide one or more specific promotional objectives on the basis of overall consideration and develop different promotional programmes for different objectives. For a breakdown of the promotion objectives, you can consider the following:


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1. Types of products/services promoted


 


If we run a variety of products/business at the same time, such as computer training, level three or four training, title training, especially if each product/business needs to measure costs and benefits separately, or by different personnel to manage the promotion, this subdivision method for us may be the most convenient and most practical choice


 


2. Promotion of geographical


 


For example, Beijing promotion program, Shanghai Promotion program, or Sichuan branch, Hubei branch. This subdivision can be considered if we are offering different products/business in each promotion area, or if we need to spread to different market areas in all regions


 


3. Promotion of the budget


 


For example, you can divide the words with good effect and high conversion rate into one promotion plan, and assign higher budget emphasis to promote. Or, we want to try a batch of large flow of keywords, but also worry that this batch of words will be higher overall consumption, you can set up a separate promotion plan, and allocate a certain budget


 


4. Ways to position potential customers


 


even if we are only for one region to promote a product/business, you can also consider the positioning of potential customers from the way to divide the promotion plan, such as product words, popular words, regional words, brand words, people-related words, etc.


 


5. Website structure, transformation target, etc.


 


If your site has multiple promotional goals, such as getting more registrations, getting more phone calls and orders, and attracting more people to participate in online activities on our website, you can divide into three programs for registration, sales, online activities


 


6. Different languages and editions of the website


 


if our site in the Chinese and English two languages, respectively, for domestic customers and foreign customers to promote, or in two versions for enterprise customers and individual consumers to promote, we suggest that we establish a promotional plan accordingly


 


the use of the above subdivision method does not have the absolute criterion, we can according to the custom management way to divide. We propose to name promotional programs in a way that is easy to differentiate and understand, for example, the name of the promotional program similar to "software training" and "Network marketing training" as compared to "promotion plan 1" and "Promotion plan 2". During the promotion process, we can always rename any promotional program.


 


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