Small head bidding promotion assistant sharing the influence of quality degree on consumption

As is known to all, there is a quality measurement concept in bidding, and this quality measurement score is a rating system for the implementation of keywords. There are many ways to score, and the scores are based on a variety of different references. And this quality measurement score can be said to carry out a lot of impact on advertising. So how much is the impact? Small head bid promotion assistant to inform you of the impact of quality measurement score on the cost of bidding.

1, the impact on advertising qualifications: The higher the quality measurement score, the more the key words will be presented in a short opportunity, and the relevant click costs will be even lower.

2, the impact on the keyword clicks: In theory, the impact of no quality measurement scores, click the cost is the next bid +0.01, and now has a quality measurement, that is, the higher the score, the lower the cost of the click. Therefore, this has a very vivid effect on saving the cost of implementation.

3, the impact of the keyword home bid: the higher the quality measurement score, the lower the key words you can bid on the homepage. So, even if a low quote, just your keyword quality measurement score high, the same has a great chance to get the show.

4, the implementation of ranking show impact: The keyword quality measurement score higher, in the same bid, you can achieve a higher ranking, the flow will be the corresponding travel. Traffic, the customer source added, the customer source added, sales will also be added naturally.

5, the impact of additional information on advertising: the implementation of the concept is not every content can be demonstrated, some form of demand to reach a certain quality measurement score to show the qualifications. Advertising ratings are directly influenced by quality scores, the higher the quality score, the higher the probability that advertisements can use additional information or other advertising formats to show.

Overall, the quality measurement score is certainly a good thing, the higher the quality measurement, the lower the implementation cost.