Small Head keyword bid tool share four basic points for website promotion

Source: Internet
Author: User
Keywords Website promotion Bid tool
I have written a similar article before, but it was written at the time of 3 root, is written in 07, now more than 2 years, many ideas have changed.    Before because to go to a practice organization to do experience share, so from the beginning of the idea summed up, today sent to the blog and share with us.   Write the original intention of this article, is to let because often have a brother in im ask me how to promote such a type of website, assuming I was promoted the type of site, I can also say from the experience. But most of the site is not the type I have promoted, a bit do not know how to give the brothers, and later I was in accordance with the 4 root of the idea, inform each other how to do the promotion.    Small Head keyword Bid tool share do website promotion Four basic points, I hope we read this article, and then face any type of site, all probably know how to promote.   A: Understand the website about the user group   This is the most essential prerequisite for network promotion, any Web site or network products. Before you go online, you'll understand the user base you're talking about.    Now most of the company's web sites are professional, there is a very clear user group, as a promotional staff, the first and foremost, and the company leader or product staff to communicate, understand the site of the user group, and then the intention of the group on this part of the user collective to do useful promotion.   II: Query users in the online aggregation of the first local   in the understanding of the site from the user base, you need to do query analysis, these users are primarily present on the Internet some what local. What type of site, what type of forum, or QQ group and so on Local. Know this part of the user in what local, you know what to go to the local promotion is the most useful.    Here I take youku, potatoes, such as video sharing site examples.   Video sharing website User example   1: Video search engine, (Baidu, Google Video search) 2: Traditional video sites, (some people have little gas) 3: Video about the forum, (anime, TV series on the Forum bar) 4: Video about QQ Group, (anime, TV series about QQ Group    5: Film critic website, (Douban, Time Network) 6: Navigation station movie video Classification (hao123,360,2345) 7: Portal Film and television special topic (Sina Entertainment, Sohu Entertainment) 8: Similar competition website (Youku, cool 6, potato)   Three: Use a variety of promotional methods to attract users.   in the understanding of the site or product guidelines users collectively will be assembled on the web in which local premise. Now all you have to think about is how to attract these users from the locals. This time we know the promotion of knowledge can be used, SEO, soft text promotion, forum promotion, flow communication, is still spentMoney into advertising.    According to the company to promote the accounting situation, the formulation of corresponding promotional programs, step-by-step implementation.   Video Website Promotion example   1: Video search engine, (begging for free entry) 2: Traditional video sites, (Ads into) 3: Video about the forum, (forum promotion, soft text promotion) 4: Video about QQ Group, Group Mail (acquisition group owner, or the promotion of know-how) 5: Film Review class site, (    Functional collaboration, about video referral) 6: Navigation Station video classification (advertising input, free entry) 7: Portal film and television theme (function collaboration, related video referral) 8: Similar competition sites (mergers and acquisitions of similar sites) 9:seo (video related word optimization)   Four: Analysis of the most appropriate promotion to achieve the ultimate   A website can do a lot of promotional methods, but less cost-effective.    How to spend the least money, do the best role? For the company to save the cost of the analysis of the site data, after data analysis, to find a minimum of money, user conversion rate and relatively high 1-2 promotion path, and then the promotion path to the extreme.   Common accounting Things referral: Baidu accounting, Google Accounting, 51LA,CNZZ accounting
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