Small Head Promotion assistant: How to use conversion skills to improve account conversion rate

In the auction advertisement, the click-through rate is not the most important index, the change is the end of the bidding. On the search for users, general 3~4 can constitute a change, the use of bidding system supply tracking function can be better divided into users in the site of the action, and then the advertising system class amendments, progress change rate.

Using the tracking function requires a change of tracking code to be placed on the page to be tracked, when the user clicks on this page, it will be recorded as a conversion. The tracking code should be properly placed, such as a civil service practice site, so the tracking code should be placed on the page that appears after the payment is made. Different products, some need to buy the net bank to purchase so need to click on the URL before the acquisition of the tracking code, because many users will not normally return to the Web site after paying.

Select the user has not finished the change of the page to drop the code is a change of the page common error, for example, if the code into the registered Web site on the page, so that every time the user registration will be recorded as a change in the system, and some users do not register the end, but also be recorded as a change. The correct should be when the user clicks on the mailbox confession registers returns to the website the page carries on the tracking code to enter.

And the change of hair to be based on the policy of arrival to add, add the URL to clear to the purpose of the change, otherwise add too deep will cause a small number of changes, add too shallow, will increase the number of times, can not accurately track the user action.

The source of this paper is small head bidding station http://www.xndjingjia.com/news/hot/20130719/258.html
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