Small minority social marketing in the big mystery machine

As businesses begin to think about social marketing, the first case that may be thought of as a reference is naturally Social Media Leader Twitter, F acebook. However, if you have a clear target audience, niche social networking marketing can give you a small investment but it is a huge gain. If you want to make use of it, you can be more focused on attracting your target potential customers on niche social networks by better interpreting and representing your brand than Twitter or Facebook. Let's take a look at how several brands are implementing successful social marketing on several popular gadgets, Pinterest, Instagram and Foodspotting.

1. Instagram: Find a specific user group with the same interests

Instagram is a popular iPhone social application to edit and share photos. Here you can share your photos in Instagram community with others including Twitter, Facebook, Flickr and Tumblr. It has the characteristics of having a powerful photo editing capabilities, in the photo color and filtering on the excellent functionality to meet a lot of amateur photographers.

ModCloth, an online retailer of vintage clothes, enters Instagram this summer. Staying with Instagram at ModCloth, it has found a great potential for stylish communities in Instagram's community. ModCloth Every day in Instagram to share the current fashion clothes, of course, this is their own brand. Gregg Koger, founder of ModCloth, said: "In this community, we find a lot of people like us who are very obsessed with fashion and retro clothing because of their mutual preferences and their frequent interaction."

2. Pinterest: Grab your interest

At the same time, ModCloth achieved the same success at Pinterest. Pinterest is a visually well-designed interest map site. On Pinterest, people can hold (Pin reserved) to see things they are interested in on the web to share with you. It can be a recipe you feel good, it can be a DIY handmade products. It lets users keep things they are interested in while surfing the web in a very easy way and then has a great, fun visual experience that's shared with friends.

ModCloth settled in Pinterest this fall. With a thousand settled in ModCloth, it has become the first web site mentioned in the community, it has 7,000 pins on ModCloth, and 99% of pins are ModCloth's own brand. Users like fashion, like the visual sense of good pictures, they like to share them on your Pinboard or on your blog.

3.Foodspotting: Discover food

Foodspotting is a social app that searches for local cuisine. It differs from other word-of-mouth applications in that it focuses not on restaurant recommendations but on specific dish searches and recommendations. Testimonials and word-of-mouth through the use of specialties that you can search for your local restaurant. Foodspotting there are many dishes of the picture, the actual tried users can leave their feelings, you can also take pictures with friends to share.

With this app, users can find more unknown restaurants in their area, satisfy their desire to be an amateur gourmet, and share their thoughts and photos on their blog. At the same time it also gave a good local media outlets for small and medium-sized restaurants, many diners are directed at this word-of-mouth very good dishes come here.

The trick to niche marketing (@ Fan 怿 Ryan microscopic point)

As you think about how to broaden your brand's influence on niche social networks, you need to know that the owner of the community is the user, and they will not voluntarily or subjectively exclude the ads. More than this, you should not think more about long-term thinking How friendly and close to the customer from the side? First you have to understand the characteristics of this niche community, user base and culture. Then, align their tastes, step by step to expand your brand awareness and build loyal fans. (Original view)

Reward the expansion of your wonderful marketing practices your company really cow it? Forward over million, but your customers really benefit from it? Whether it is spread XX body, or discount discounts, gifts, are just a moment Sex marketing, in the long run, the user will naturally have immunity. In the past few years, there have also been a lot of interest-based social networks in China. Different from the social networking applications mainly based on LBS, the culture and needs of different social network users are different. You need to understand their characteristics and Find a niche social network suitable for expanding your brand's character to exert your brand power.

Finally, if you still think of social media marketing as a single marketing niche, it's just emerging areas that think, and I think it's very risky. The budgets of many international corporations on social media have potentially informed us that social media marketing is bound to become the mainstream of the future. Social media marketing will be the most important part of overall marketing, requiring an integrated holistic view of the brand, a clear positioning and goals, and having good communications with the rest of the company to get enough support. Otherwise, the problem will follow, even if you have no better performance on social networks, no good planning for problems or opportunities, or no other department.

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Compilation @ Fan 怿 Ryan Related Reading: "The era of small-scale social networking advent?"

Link to this article: http://www.socialbeta.cn/articles/niche-social-marketing-2011.html

Original link: http://mashable.com/2011/11/27/niche-social-marketing