Smart phone low-end market white-hot, Huawei, Millet killed to 399 yuan

Since the cooperation between millet and the core, the industry has been the story of the 399 Yuan red meter. Recently, there are upstream news market analyst Pan and Wang, Huawei Glory is also engaged in 399 Yuan smartphone, and the expected shipments are very large. Millet and Huawei two have the momentum of clearing the low-end market. The imminent release of high-end MX4 Pro is not idle, the 799 yuan of the new machine is also on the road. China's smartphone has entered a low-end slaughter.

First, the same quality experience collection of ultra-low-priced mobile phones

In fact, the top smartphone at the end of 2012, after the four core mainstream, experience gap is not big.

The PPI is over 300 and the human eye is insensitive. Higher resolution is only good on the parameters; the camera to 1/3.2 inch, 8 million pixel after, enough to meet the daily shooting, and then upgrade also can not overtake the SLR, but also to meet the daily shooting, experience gap is not small; the processor basically keeps the UI and most applications fluent.

Despite the continuous upgrading of technologies, as with PCs 2006 years later, the hardware glut has not progressed much. Competition into price competition. Since 1999 Yuan mobile phone and thousand Yuan machine's handset experience difference is not big, then the Thousand Yuan machine natural has the sales, then has 799 yuan red meter, along with is the Glory 3 C and the cool big God.

The phones were successful at the end of 2013 and early 2014. Now, with the progress of technology, the continuous upgrading of the industrial chain, to maintain the basic experience unchanged, prices can continue to depress. This is the source of 399 yuan mobile phone.

Two, 399 yuan behind the industrial chain

When the birth of 799 yuan Red Rice, to thank the MTK MT6589, the use of ARM A7 core Four nuclear chips, chip area is very small, which depressed the price of the chip.

And the arm A7 core itself performance power consumption is very good, and performance can meet the basic needs. Low power, sufficient performance, low price let red rice, Glory 3 C, cool send big God, such as mobile phone sales, ultra-low price inseparable from the support of the industrial chain.

Today, millet to push 399 yuan of red rice mobile phone, also inseparable from the industrial chain. Millet and the core cooperation, get LC1860, this is also a use of arm A7 core chip, it can support 4G, and the price is extremely low. Millet and the core cooperation, can guarantee this ultra-low-priced chip supply, to 399 yuan of red rice to provide industrial chain protection.

Huawei's emboldened is more, Huawei Heiss years grinding sword, to the Kirin 910 to complete the 4G baseband integration, and then launched Kirin 920 to complete the A15 and A7 of the size of the core and 4G base band combination. Kirin 920 only to remove the A15 core, is the A7+4G baseband cost-effective chip, can fight the war 399.

And to Heiss the strength of its products to make a variety of adjustments easily, make dual-core A7 plus 4 G of the chip is not surprising, Huawei's glorious heritage than millet thicker.

Third, "high-pass tax" cancellation to help super low price

In the past, mobile phone prices included a huge high Qualcomm patent costs, which limits the ultra-low price of 3G, 4G mobile phones, the past ultra-low-priced mobile phones are TD. Now, with the development and reform of the high-pass antitrust investigation nearing the end, high-pass tax is difficult to continue, which allows manufacturers to launch a cheaper 4G mobile phone, 399 Yuan 4G mobile phone is also possible.

With the smartphone market's ultra-low-end fight, many smaller vendors will disappear next year. Smart phone market has matured, into the struggle to scale the stage of capital, large manufacturers ultra-low-priced mobile phones will play the role of clearing, the process is bound to blood.