Smart TV, more than thin?

The recent new product of color TV company is quite "thinner than thinner" means.

December 11, a well-known TV company Skyworth released a television, claiming to be in the thickness of "challenge world record"-the fuselage thin to 7.5 mm.

You know, the Apple iphone 6 Plus, which is known for its sleek and thin, has a thickness of 7.78 millimeters. It is not easy for a television to be 0.28 millimeters thinner than an Apple phone.

Skyworth believes that this is a color TV companies to pay tribute to the thin trend. In fact, from the perspective of the development of display technology, thinning is also an important key word for every technology update: flat-panel TVs are much thinner than bulky CRT TVs; in the era of flat-screen TVs, LEDs ' upgrades to LCD can also improve thickness; As for OLED, which is thought to be the next generation display technology, Because of the hardware level to the backlight, but also more than the LED thin.

Of course, it can also be said that the concept of light color TV companies face the current negative growth in the domestic market to try to seize a rescue straw. Allwin consultation data show that the first half of this year, China's color TV domestic market total of 20.93 million units, down 9% year-on-year, sales of 69.6 billion yuan, down 15% year-on-year. Allwin consultation more forecast, although the second half of the year sales will be picked up, but the total number of domestic TV sets will still fall 4% to 45.9 million year-on-year. This will be the color TV industry for the first time in more than 30 years the negative growth of the industry.

The negative growth of the domestic color TV market, naturally also reflected in the color TV companies sales and financial data. In the three quarter of this year, TCL Multimedia business to achieve LCD TV sales 4.346 million units, down 0.6% year-on-year, especially in China, sales fell 10.3% year-on-year. Skyworth's turnover for the first half of the fiscal year 2014 (April-September) was HK $18.478 billion, down 7.7% year-on-year.

A TV set that is thin to 7.5 millimeters can really make a person's eyes bright. But need to ask is, thin really can become the rescue straw?

First of all, light and light can not become a color TV companies differentiated selling point. The reason for the thin, the core is that as the upstream 0 components of the LCD panel to do the lightweight. This kind of panel can be bought, in the commercial perspective, the panel supplier does not discriminate.

At the same time Skyworth to this thin television familiar, while another color TV enterprise Konka played a thin concept. December 8, Konka in Shenzhen released two new products, one of which is called "Yi Tvoslim 2" product, its thickness is also 7.5 mm, and is also known to be expected to create the Guinness Book of LED TV records.

And Skyworth, Konka these two color television company's press conference, has as the panel supplier's LG Display company related personage to come to the platform. In other words, frivolous and not for Skyworth, Konka and other color TV machine enterprises to bring competition threshold, behind the more likely pots full of the LG Display company.

Second, while light and light can make a better impression, televisions do not need to be moved much more than mobile devices such as mobile phones, tablets and laptops. So, relatively speaking, the concept of light and light on the television can bring more effect than mobile phones and other lower. To what extent can consumers pay for a device that is thinner than the iphone when smartphones are no longer chasing thin?

Again, it is necessary to point out that at present, whether Skyworth or Konka, the so-called thin TV to 7.5 mm, not the overall thickness of the fuselage, but the thickness of the screen, the back of the TV or a small piece of raised parts, for the Power interface. More accurately, these televisions are the thinnest places up to 7.5 millimeters.

Even if the above problems do not say, in the Internet forces on the color TV market has been a long time, the traditional color TV companies still do not constitute a differentiated competitiveness of the light as a counter weapon, is not to seize the key?

Can not help but ask: Smart TV, more than thin?

Last May, when the television industry was issued with a big outcry, the whole TV business was in an uproar, and after more than half a year, other manufacturers quickly shifted from the initial challenge to the follow-up. Although the specific practice of each color TV enterprise is different, the transformation determination has a great deal of small, the wording expresses on strives for independently, but all has the Internet to contain the electric quotient and the intellectualization as the important content of the transformation.

At present, the strict implementation of article 181th, so that the once-sweeping internet television into a restructuring period, but also for the traditional color TV enterprise transformation has brought a longer time window, but the trend is difficult to change.

Facing the low price competition of Internet power, platform competition, traditional color TV enterprises in addition to their own traditional advantages of the link to consolidate, but also to further increase the new model, new industry, new thinking of understanding, especially to seize the rare time window, not to transform the process of comma as a period.