SME network promotion must seize the opportunity of SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Many enterprises face all kinds of network promotion way feel very confused, every day received n marketing telephone to listen to each other say half-day or confused. What kind of promotion do you choose? which is the most effective and best way to spend money? It must be a problem that many companies are eager to know. This article Qinhuangdao excellent science and technology Network marketing consultant Lang will share with you the current network marketing basic routines, but also hope to help you fully understand the network promotion, choose the right way to promote the network.

The eight main ways of SME network promotion

1, Baidu bid

2, SEO optimization

3, the Alliance advertisement

4. Classified Information Advertisement

5, the industry website to advertise

6. Comprehensive Commerce website Shop promotion and supply and demand information release

7, business website Information mass

8, soft article promotion

Below we analyze each of the promotion of the advantages and disadvantages for everyone's reference, in order to let everyone choose their own network promotion strategy.

I. Baidu bid. There is no doubt that Baidu bidding is very familiar with the typical network promotion of one of the ways, Baidu has a huge amount of visits to the warlords, netizens from all regions, various industries, all levels and all ages. No matter what products and services you sell, or whether you are selling to the local market or the national market, Baidu's ranking is always a way to promote your choice. The disadvantage is: Bidding costs are too high, especially for start-ups start-up companies, the cost is very large, input may not be able to produce. In addition its malicious clicks is also its forever unavoidable mishap, although Baidu has taken the technical means to prevent as far as possible.

Second, SEO optimization. With the rise of the search engine, accompanied by a network to promote the way. SEO through the site of a reasonable layout of keywords and the internal program structure and external optimization of the construction, so that the site's keywords (usually also the company's product name or service items) as far as possible in Baidu and other search engines ranked front. Its effect is similar to the Baidu bid, but there are differences, the biggest difference is that the ranking will always be in the bottom of the auction ads, that is, usually said the natural ranking or Baidu snapshot ranking. This is a disadvantage compared to the bidding, but its price compared to the advantages of the auction is quite obvious, is often a fraction of the cost of bidding, or even one of more than 10! This approach is very suitable for small and medium enterprises to use, the price is basically within acceptable range, the effect is equivalent to the bidding rankings. Of course, many large web sites in fact have a dedicated SEO department, they do not pay the money to do the bidding, but also attaches great importance to SEO marketing, can be seen SEO is also suitable for all sizes of enterprises to promote the network.

Third, the Alliance advertisement. Domestic more well-known is the Baidu Alliance and Google Alliance, this kind of advertisement is spread in the internet big and small website, all over the Internet in every corner. Because clicks this kind of advertisement Netizen has the very big involuntary, even many times completely is out of the unconscious and clicks the error, therefore this kind of promotion has the congenitally deficient flaw, also does not have the method with the bidding rank and the SEO optimization presumably. But its allies have taken some technical measures and made up to some extent. For example, Baidu Alliance ads can be based on the visitor's IP search keyword quantitative display of related advertising. In addition, its price advantage compared to the bidding ranking is also a major factor attracting a lot of people to participate.

Iv. Classified information advertising. This kind of comparison representative website is 58 with city, net, Edeng, common people net, list net and so on. The advantages and disadvantages of classified information promotion are as obvious as the precise geographical and industry classification, so that customers can easily find the advertising information you publish, but it is not suitable for nationwide promotion.

V. Industry website Advertising. This advertising display group is often related to the industry, industry concentration is very high, advertising value is also good, but the price is usually not low.

Six, comprehensive business website shop promotion and supply and demand information release. The typical representative of this way is Alibaba and HC network, such as comprehensive business-to-business business website. Like the industry site, this site has a huge amount of traffic, even if it is a classification of the industry, the value is not inferior to the industry site. But with this promotion of enterprises more and more, its value is gradually diluted, to the end will often become a chicken, food tasteless, tasteless!

Seven, the business website information Mass. The beginning of the article mentioned every day to receive n marketing phone, often more than half may be the sale of mass software, no matter what name or project, its essence is in fact mass information. The price of such software is often not low, at a cost of thousands of yuan. Its release of information often depends on search engines, only published information by search engines will play a role in marketing. But its huge number of mass information, but also its advantages, after all, sent a number of information more than a few rows in Baidu home is normal, even if the probability is very low does not matter.

Viii. promotion of soft text. This kind of promotion is suitable for each profession and each product, moreover its embellish the fine and silent infiltration way often can receive the miraculous work. But honestly not everyone can write high-quality soft text, so this promotion does not have universal characteristics, no longer detailed!

Looking at the above analysis, I think, SEO optimization is a small and medium-sized enterprises must be considered at present a way to promote, its effect can be comparable with the bidding, the cost is far lower than the bidding rankings. In addition, this promotion method is still in the market rise, for most regions and industries, the market is far from saturated, in this case who first can take advantage of. Like any other way of promotion, SEO optimization will one day be saturated and in a stable period, then its advantages will also be weakened. So one more chance to do it early in the day!

This article only mentions eight kinds of network promotion way, in fact the network promotion way is much more than these kinds, for instance nowadays more popular microblogging marketing, SNS promotion and so on. and the network promotion of the charm lies in the difference between competition and surprise, many ways do not have universal characteristics even can only use once! As a business operator, it is no doubt advisable to choose a suitable network promotion way, in the case of economic ability acceptable, choose several promotion ways reasonable combination can achieve better results.

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