SME website promotion fee is how to waste

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In the present all walks of life began to pay attention to oneself in the Internet development, even the traditional bosses who don't even turn on their computers are starting to get a real sense of the message, because the internet has really had a profound impact on modern business, and it's important for many businesses to be aware of their ability to get a source of business on the Internet.

Therefore, no matter in which industry, regardless of what kind of production and business activities, are beginning to turn their eyes to the Internet. So for these SME owners of the Internet-related services also increased correspondingly, such as building station services, marketing promotion, advertising services. For the owners who have accumulated years of capital, it is a pleasure to spend thousands of or even tens of thousands of dollars to make them more likely to have more business and visibility. So it's very common to spend some money on your own corporate website, but it is in the money after spending will appear let these enterprises wonder things, see the case of service providers are so successful, why they also spend the same amount of money is not much effect, if it is to promote the service side, There is no big difference.

In fact, many of the reasons are in our own body, because we are generally a part of the service to others to do, and others must be in order to do business, only to take into account their own part, and the other will not be what it looks like. In fact, this also caused our promotional expenses wasted. The reason, I think generally have the following points:

First, the website Network service is unstable, increase the access cost.

For many small and medium-sized enterprises, think that they give thousands of million dollars to promote companies, such as those search engines, you can sit back and relax, do not have to worry about their own. We all know, in the domestic market are free to give space domain name, said to be free in fact, is also a package service, often in order to compress the cost will provide very ordinary even poor quality of space to the corporate web site use. As a result, such sites are often inaccessible or slow to visit, and this time the site's management because do not know how to control such problems, but the cost of promotion is still burning, such as search engine bidding and network Alliance promotion is still continuing, the money is still passing, and the click of the people found that the site can not go, Is this promotion cost not wasted?

Secondly, the site design is not coordinated, the subject is not clear.

Many enterprises in order to save the investment in the construction station, generally is to build a station company to buy a basic package, and then that is a template into a website, because I do not know the Internet also do not understand good or bad, through the promotion of advertising visitors may feel such a layout and repression, perhaps not to see a few eyes jumped out. In addition to the layout of the site content, also just in accordance with their own thinking, such as to allow users to understand the purchase process as soon as possible, and so on, of course, these are the most desired effect of our business, but for users most want to see is their own want to know the product or service information, to see if the meaning of their own. If users look at the content of a half-day do not know your product or service for their own benefit, it is clear that you will not hesitate to close your Web page.

Third, the use of amateur customer service staff, communication is not smooth.

If the user starts to practice us, it means that we have done a very successful job in the front, but it is very close to success. Because only when the user is interested in the product or service and thinks that you are roughly in line with your wishes, you have a certain desire to buy. And this time if we in order to save a full-time customer service staff's salary and let other positions on the people casually to deal with, and the client chat with the unrestrained, even very bad attitude. This will only make the client feel puzzled, even very angry, it is obvious to the mouth of the fat will be stolen by other peers.

These are just a few of us in the reality of the most common problems, of course, our business itself, in fact, this problem is not difficult to solve, it is difficult to change our consciousness. All think that people spend a little promotion costs to bring a lot of orders, we can not, but in fact, we do not see where others pay a lot. For example, we sometimes one months in the promotion of spending tens of thousands of of funds, why not take out even one-tenth to buy a good space, please better build the station company to do in line with enterprise product characteristics of the website, hire a full-time customer service staff? Maybe this will be a lot more than our promotion conversion rate. However, in the reality of these enterprises, the concept of managers is indeed a time to change, they may see the promotion of payment too fast, they began to pay people to do free promotion, when the problem is not solved in essence, but also empty talk, such human costs will be wasted!

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