SNS future profit model several big guesses the webpage game is the life?

Future SNS website How should develop? What kind of profit model should be adopted to achieve healthy and sustainable development?　　The industry has different opinions on this issue. sns+ Web game China Internet Network Information Center CNNIC released the "2010 China web Game Survey Report", as of this April, The total number of users in the domestic web game has reached 105 million, of which 92.09 million of Chinese social-page gaming users account for 77.1% of the overall web game users. According to CNNIC's findings, if social networking sites do not have the features and content of social-networking web games, 27.4% of users explicitly say they will not use social networking services, and 45% say they may not use social networking sites.　　This shows that the web game in the SNS website important role.　　Liu Dongming, Director of PCEM Network integration Marketing Research center of China Electronic Commerce Association, believes that the game has become an important lifeline of SNS. There are industry analysis, SNS and social type of web games to provide users with entertainment and social value, but also to enhance social networking sites on the stickiness of users, "sns+ Web Game" in the future will become an inevitable trend. There is analysis that, with the SNS Web site to the successful transition to the platform, the web game will become an important channel of change, will also become the SNS industry 2010 years of revenue focus.　　But the key to the implementation of this model is to do well in both the integration and the continuous innovation of the game.　　Sns+, director of e-commerce China Electronic Commerce Association Chen Xinxiang believes that the combination of SNS and electronic commerce will become a direction in the future. In modern society, he argues, online trading has become a trend. SNS to carry out E-commerce has a natural advantage, its own as a social platform, with a huge social network and popularity, will be more conducive to e-commerce. Especially the subdivision of the SNS community, will be more targeted.　　The combination of social networks and E-commerce will fully exploit the commercial value of social networks. Tencent Pat NET general manager Liu Chunning also said that the community needs e-commerce to form the business model of creating value.　　How to use the partitioning mode to bring new growth point to the website will become the research direction of SNS community new profit model. It is noteworthy that at present, many SNS Web sites are developing in this direction, this May, happy net to the third party open platform, the introduction of special ticket inquiries, film ticket purchase, group buying and other third-party practical components, and third party for profit sharing. At the end of June, Thousand Oak Group also with the help of its network of the relationship platform, launched a group buying platform glutinous Rice net.　　Some analysts believe that "E-commerce +sns" will likely become a SNS site of the next nuggets.　　However, Chen Xinxiang said, SNS and E-commerce to achieve success, SNS enterprises should pay attention to combine their own characteristics, analysis of customer orientation, become the leader. Sns+, an analyst Lijia of Beijing SoftBank Investment Co., Ltd. said that the future combination of community and mobile terminals shouldBecome a trend that will bring SNS sites to new profit points. She believes that with the popularity of smartphones and the drop in 3G tariffs, the future development of mobile Internet will become a hot spot.　　SNS in the PC content can move to the mobile phone, which makes SNS become more arbitrary, for users, but also faster and more convenient.　　Arctic Light VC general Manager Jiang Haotien also from the perspective of investors, mobile phone SNS will become a new world for entrepreneurship, make suitable products for users, and then the user and the Internet integration, such SNS will have a big profit. It is noteworthy that social networking sites such as Facebook and Twitter are now aware of the trend and have developed a mobile client terminal that shows that around 1/3 of the two sites are mobile users. Domestic SNS website also in action, happy Net Vice President Guo said, with the mobile phone on happy network is they must do the project.　　Tencent Wireless executive vice President Liu Chengmin in this year's Global mobile Internet conference, also said that Tencent is implementing SNS community to the mobile Internet transfer, the future will further strengthen users through mobile phone access to Tencent SNS community experience, in order to enhance the cohesion between Tencent and users. The marketing data of the pan-relationship chain showed that 2009 domestic social network market income was 387 million yuan, an increase of 47.7%.　　At present, SNS website's core profit model mainly focuses on the page advertisement, the implanted advertisement, the brand homepage/space, the fictitious goods, the public relations activity and so on, but the future webpage game, the telecommunication increment, the electronic commerce and so on will become the new growth point. In this regard, Tencent put forward the concept of pan-relationship chain marketing, Tencent Network Media products assistant General Manager Liu Yan that the domestic SNS industry to farewell to the pure "game win", the time to return to social nature.　　This also means that the future of the relationship between people chain marketing will be the future of SNS development direction, but also SNS profit core outlet. Tencent proposed to rely on "qqim+qzone+qqshow" three platforms to achieve Tencent Cross-platform collaboration and seamless linkage, with the help of SNS brand space, QQ Zone farm, pasture and other applications, magic cards and other core products, fully meet the advertisers to digital media contact point, coverage, interaction,　　Controllable quality marketing needs. The move was widely favored by the industry because of its massive users. Tencent's 2010-year quarterly earnings show that as of this March, Tencent QQ Instant Messaging active user accounts up to 568.6 million, and QQ space Active user account number of up to 428 million. Industry believes that with a large user base Tencent has become the industry can never be overlooked strong competitors, and its future SNS development is also bullish.