Social media: The new power of transnational marketing

Zeng Hang Shanghai report do you want to put on Lady Gaga's little robot-style black evening dress to show off in front of friends?　　United States time February 13 night, the most High-profile Music Festival Grammy Award has just come to a curtain, the stars at the awards party wearing evening dress, has been called the Tai Lung Network (dinodirect.com) of the Chinese website for sale. The dresses, priced between 100 and 200 dollars, were so appealing.　　Not long after, on Facebook and Twitter, many consumers have started uploading photos of their Grammy-wearing evening gowns and spreading them on social networks.　　When Zuckerberg started Facebook in his college dorm, he did not expect the site to be so profoundly profitable for other companies and largely changed the way it was marketed. China's business to borrow power Facebook is renowned overseas, whether it is the theme of the green cartoon of the Web page style, or sales of goods, Tai Lung Network has clearly catered to Westerners appetite.　　It sells Western-like iphone kits, golf rangefinder, plants vs. Zombie dolls. Like the Grammy's star Tuxedo, the great Dragon Net's pursuit of fashionable goods is surprising.　　The Chinese site also sold the engagement ring of Prince Charles's engagement and the iconic "top" of Rage's film Inception. How to let Western consumers know that these goods are sold in Tai Lung net? In the bottom right corner of a line of English words can find part of the secret: "on Facebook to increase the Dragon network as a good friend, can enjoy a maximum of 50 percent discount," and also may win the lottery iPhone4 and the ipad.　　"The Big Dragon Network in the pioneering period will not spend a large amount of advertising in the Western mainstream media." The first business of Big Dragon Net also proved the obvious price advantage. A few years ago, when police officers from Southern California had seen the wolf-eye Tactical flashlight sold on the internet, they found that the price was only half the size of the U.S. market.　　So they bought a two-box flashlight on the Big Dragon Net and spent 2000 dollars. Foreign consumers through PayPal to pay, after a single goods quickly sent overseas, and through the Tai Lung network in the United States warehouse logistics distribution, so that U.S. consumers can receive goods within 7 days.　　Social media marketing, such as Facebook, is what big dragon nets are good at. The LightInTheBox, another famous Chinese multinational business website, is also an expert in social media marketing. At present, the Orchid Pavilion has more than 50,000 followers on Facebook.　　It has successfully sold its Shanzhai phones and Suzhou wedding dresses to the rest of the world through Facebook marketing. On the Orchid Pavilion site, there is also a wedding event zone. Participants can click on Facebook's Like button on this page, butPost the sweet pictures of yourself and your lover and describe your sweet moments. At this point, participants can invite their friends on Facebook to cheer for their "sweet moments"-the more friends they take on Facebook, the more chances you will end up winning.　　In the end, five winners will win trophies from the Orchid Pavilion site. American fans quickly spread the sweet pictures of themselves and their loved ones onto Facebook.　　And then the friends of these people began to send a good blessing in their photos, "This is the best love story I've ever seen ..." I was his mother, praying that he would have a good husband, and thank God for bringing him Michelle ... " So, the popularity of the Orchid Pavilion's wedding area on Facebook is growing, a considerable portion of this translates into the flow of the official website of the Orchid Pavilion, which eventually translates into direct sales, and western consumers, through Facebook, find themselves selling dresses that are so expensive in far away China,　　and have a single purchase online.　　Every time a consumer clicks on the "like" button on the LightInTheBox, it will also get a coupon and the system will automatically generate a coupon password for you.　　For e-commerce sites such as the Orchid Pavilion, this "like" button allows shoppers to quickly share products or transactions with their friends, attracting these contacts to buy the same product.　　Companies with the Like button can also see how many people clicked on the button, although the information was anonymous, but they were able to learn about the population by Facebook's aggregated demographic data. Although these tricks are simple, but have a very strong marketing effect.　　In fact, in this form, Chinese multinationals have received quite a lot of orders in unfamiliar overseas markets with small marketing costs, and have sold a large number of Chinese goods to the world around the middleman. Big fish in the Facebook River now, the power of social networks has even begun to threaten Google's traffic. In the past, a company's official website most of the traffic is brought through the search engine.　　Now, the rapid rise of web sites such as Facebook has made these companies ' websites quite a stream of traffic from the vast social network. The number of Porsche fans on Facebook has more than 1 million recently. The German sports car company is so excited to launch a Facebook sports car.　　The commemorative coupe is based on the 911 GT3 R hybrid version, with nearly 3,000 fan signatures on the body--enough to confirm the power of social networking. According to a new study by Merchant Circle, a local corporate network in the US, 70% of local businesses use Facebook for marketing. This figure is up 2 from last year.vs。 "One of the most frequently mentioned cases in social media marketing is Dell computers. "Shanghai Villavom (VERAWOM) advertising company Vice President Shaoming told reporters.　　Dell's attempts to sell computers on Twitter have inspired many in the industry, including multiple accounts, promotions, link-sales backgrounds, and open third-party applications. Dell has more than 500,000 Twitter followers and ranks among the top ten fans – a difficult one for an official account.　　Dell's various product lines have also opened different accounts on Twitter, totalling more than 30. "Dell will go straight to the list by consumers ' comments on Twitter," he said. "Shaoming said it would be directly connected to Dell's E-commerce platform or the Dell area of Best Buy and other stores."　　Some E-commerce sites will be divided into Twitter to encourage the opening of more traffic interfaces to bring traffic to these e-commerce platforms. At the 2008-year Christmas of the financial crisis, Western consumers were forced to cover their wallets. Dell has made good use of the opportunity to do big promotions on Twitter. Dell insists the offer is only for Twitter subscribers in the US, and hopes to thank Twitter users.　　This approach increases the visibility of Dell's Twitter account and increases subscriber (followers) loyalty with exclusive internal offers. As long as someone mentions something about Dell on Twitter, Dell's social media marketing team finds that information and interacts with those users and tries to make them a fan of Dell, "so consumers may be involved in some discounts by adding Dell's account."　　"Shaoming points out. "and E-commerce platform to get through is the trend of social media marketing, there are more fans number and click Rate, are not as direct sales to the real."　　"In contrast, domestic social media are currently unable to provide a backend interface for sales accounting between E-commerce sites, which in some ways hinders the development of social media marketing, but he believes these issues will soon be resolved," Shaoming said.　　Many companies want to create a brand character on Twitter and Facebook, so that communication between consumers and a brand is an equal, 0-distance exchange between people. "You know it's a business account, but you don't think it's a cold machine, because there's a customer service team behind each account and it interacts with you like a person."　　"This brings a completely different feeling to the consumer and links it to the corporate culture, and to a large extent, affects consumer buying preferences," Shaoming said.　　In recent years, Twitter and Facebook have opened the application interface, opening the background to third parties, allowing a third party to develop functional plug-ins. "The next big trend is to open up the entire technology applicationplatform, so that enterprises have the opportunity to develop some application plug-ins, to do some and brand marketing-related application plug-ins.　　Shaoming points out that the benefits of the open platform of Facebook and Twitter are unleashing a huge amount of dynamism, giving social media more of a new twist. "Facebook is like a big river, and we just have to do it," says one of the most popular social media marketing circles. "Now it looks like the big fish in the river is getting more and more, and it's mutating at a very fast rate," he said. These changes are dramatically changing the business rules of the planet.