Soft paper Marketing: Six misunderstandings of enterprise network soft-text promotion

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Soft Wen Marketing is one of the main ways of network marketing and marketing, although blog marketing, forum marketing, SEM search marketing, micro-blog marketing, video marketing has been a new form of marketing, but soft marketing is always the core of enterprise network marketing, because soft is the source of creativity, blog marketing, forum marketing, Micro-Blog Marketing is still the essence of soft marketing, but the release channels and soft text outside the form of expression.

The author Ma Shan engaged in Network marketing work for six years, the current Beijing small Ma Ming Network marketing agency project manager, the overall responsibility for the Network Marketing project planning and implementation, hands-on operation of soft wen marketing projects countless. The author in the soft article project found that the company's understanding of soft marketing is not thorough enough, some ideas are not sensible, in this special summary.

Misunderstanding one, soft wen marketing is weak wen

Soft Wen marketing is the need for soft text, but think that software marketing is a soft text is a bit defective. If the soft Wen marketing than make a meal, then the soft text release is a basket of radish, vegetables, pork and other raw materials. Soft text release is the release of soft text to the media, weak text media resources can be done, but soft marketing far more than this, the successful soft marketing needs a whole planning, according to the industry background and product characteristics of the Enterprise planning software marketing program, according to the enterprise market background Do media release program, Copy Creative personnel planning soft text and so on.

Misunderstanding two, soft wen is "fishing"

The author in a project negotiations with customers, the customer said that the soft Wen is in the "fishing", cloth good Bureau after fraud. In fact, Enterprise soft marketing to do to establish a corporate brand image, to create loyal consumers and hardcore fans, to guide customers to buy goods is only one aspect, but it is not fishing. I have written an article "must be sold to the comb to secular monk", even if you have the ability to sell a comb to a monk, but we do not recommend it, we follow the customer's needs, we are to do the service, to solve the problem for customers, what they need, what we provide for them, or find a solution.

Misunderstanding three, the more soft wen, the better, there is a quantity of no quality

Soft Wen is a low-cost marketing way, but also a follow-up promotion, soft text once released without accident is always there, but also in the continuous play to its own light and heat. Since it is a lifetime effective, also can not achieve immediate effect, so customers want to send more, one day issued dozens of press releases. I think we must have heard the concept of diminishing marginal effect, the same suitable for the release of soft text, one day, two articles, three of the marginal effect is diminishing. In fact, soft marketing does not require you a lot of soft paper, a certain amount on the line, but the article "quality" must be high, can achieve a multiplier effect.

Misunderstanding four, blindly pursue the portal site

Generally speaking, the impact of the portal site is better than the industry site and regional portals, but the media program according to the actual market to set, not all sent to the portal effect is good. For example, a client is a studio, we know that the region of the studio marketing strong, regional portals more suitable for the promotion of photo studio, of course, do not object to cast some of the high weight of the portal, you can make some restrictions on the content of the article, the same can be targeted to target users, but not blindly pursue the portal, but did not

Misunderstanding five, remember to do

For soft Wen Marketing, some customers a day hair many articles, every day in the hair, but also some customers once a year, two times. The author and customer communication to understand, customers feel that soft wen can do some word-of-mouth, but directly to bring customers or less, only when the work is not busy to send a few articles to make a mess. Here, presumably professional marketing consultants will be worried about the reputation of the enterprise, soft text is not a direct deal with the promotion of customers, but can enhance corporate image, improve the intention of the customer turnover rate. Customers are often through advertising to understand the enterprise, but the decision to buy is often the catalyst of the soft, this point we can investigate their customers, the author said more useless.

Misunderstanding six, the cost of low pressure, in order to send

Enterprises also want to do soft marketing, but want to put the cost of low enough, this idea can be understood, but the market is not allowed to the slightest bit of sand, a penny price, good marketing services will not be too cheap. Clear a few, soft wen is not hair in what website can play the effect, some not included, the media also no flow, hair up is also isolated, although cheap but no value, and we went to the supermarket to buy some discount food, but food is not edible the same truth.

In short, enterprises do soft marketing, in order to enhance the brand to promote sales, this is indisputable. But in the actual implementation of the network promotion work, because the working person's understanding reason may walk into a certain marketing erroneous zone, but causes the soft article marketing effect to be greatly reduced. The author of Small Ma Ming Network Marketing Organization (www.newssem.com) project manager Ma Shan based on his own experience summed up a few of the common misunderstanding, I hope we can be a warning.