Some experiences on the promotion of Local forum website

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For a long time, many local forums have been deeply disturbed by the inability to promote them effectively. In fact, as long as the mastery of a number of effective promotional strategies to get rid of this obsession is entirely possible. Below, the author will be engaged in the long-term forum to promote a number of skills to share with you, hope to help everyone.

First, to ensure that the content of the king

If you want to stop and linger on your website, the content of the website can not attract netizens, it is impossible. Thus a local forum, to first ensure that content is king. In particular, before the establishment of good resources to gather and prepare, the establishment of the Navy team and other preparatory work, it seems very necessary. Of course, in order to avoid the dilemma of the alone, the conditions are allowed to turn, can make a profit of the task of others to enhance the popularity of the forum, but also an effective way.

Second, pay attention to the user experience

To bring netizens a good user experience is the site to retain netizens a magic weapon. If the site seems to have no actual content, advertising is overwhelming, what is the feeling? It is estimated that netizens will close the window immediately, and then quickly. So we pay special attention to the user experience. This requires that the site section of the set to have a certain characteristics, plate name to be creative, plate function description to clear and so on. In view of the news, entertainment, food and shelter and other content is the majority of netizens attention habits of the reality, the site in the function can be local food information, local hot topics, small games and so absorbed into, so that visitors have a sense of belonging.

Third, enhance the forum sticky

With a good user experience, you have to find ways to bundle up your visitors and make them a repeat guest on the site. But usually netizens do not immediately go to a new station to save bookmarks or have the intention to write down your domain name or station name of the habit, this requires us to use the Q Group and other powerful role to stabilize the netizen in time, preferably in the homepage of the site on the obvious place on the announcement of your QQ group number, invite netizens to add group, and do timely review.

This series is done, it is necessary to see online promotion and online promotion to do how!

First, do a good job in the earlier online promotion

There are a lot of ways to promote the earlier online, in general, there are several:

1. Question and answer promotion: through Baidu question and answer, Tianya problem, ask, local community question and answer and so on way, can get good effect. But don't forget, in doing these questions and answers, the Q group number must be left behind, so that more can attract users to join.

2. Community promotion, each place usually has a few powerful forums, select the Local main forum to promote often have a certain miraculous. Note: When setting up a forum bookmark, the account number, the different account anchor text settings also want to diversify, but do not leave their own forum content, a lot of quality posts to attract attention.

3. Friendship links, the use of network resources, and related sites to exchange links is also very important. In exchange, the main selection of local forums, websites, universities and so on.

4. Community circles, the use of friends in the circle to link their own forums, or within the circle of active, often updated articles, etc., is a common practice in Community promotion. By the way, four major portal sites have their own local community circle, to make good use of.

5. Soft text promotion, softness, not much said. Use it more!

6. Communication tools, QQ, flying letters, Wenwang and other instant communication tools can be used well.

Second, pay attention to the early promotion of the line

1. Publicity leaflet advertisement, commissioned advertising companies to elaborate design, production, release a number of forms of publicity leaflets advertising, design should pay attention to highlight their own forum name, address, in order to attract attention, and in supermarkets, shopping malls, campus, the city center more concentrated places such as distribution.

2. Media campaigns, appropriate investments, and the use of local radio, television and various print media are all understood.

3. Entity shop cooperation, to mutually beneficial win-take goal, with such as China Mobile, unicom and other companies to place recharge links or with flower shops, cell phone stores and other entities shop cooperation, but also a good strategy.

If you can fully use the above promotion strategy, enhance the forum popularity, optimize the forum rankings, attract more netizens to enter, it is logical. Finally, I would like to warn that the beginning of everything is difficult, we must adhere to, to remember, the victory belongs to the persistent people! This article from the Hundred Network www.100help.com Webmaster, small station was established soon, hope to be able to support, thank you.