Some practical techniques for the promotion of product soft text

As the name suggests, it is relative to hard advertising, by the company's marketing planners or advertising company's copywriter responsible for writing "text ads." Compared with hard advertising, soft wen is called soft, the subtlety lies in a "soft" word, like petitions, and not dew, grams of the enemy in the invisible. When you find that this is a soft article, you have been cold stare into the carefully designed "soft text ads" trap. What it pursues is a kind of breeze, the effect of the silent spread. If the hard advertising is Waigu Shaolin time, then, Soft wen is petitions, softness Wudang Boxing, carrot and stick, both internal and external repair, is the most powerful marketing means.

There are two definitions of soft text, one is narrow, the other is generalized.

1. Narrowly defined: A purely textual advertisement in which an enterprise spends money on propaganda vehicles such as newspapers or magazines. This definition is an early definition of the so-called paid text ads.

2. Broad definition: Refers to the enterprise through the planning in newspapers, magazines or networks and other promotional carriers to promote corporate brand image and visibility, or can promote enterprise sales, but a promotional, interpretative articles, including specific news reports, in-depth articles, paid short advertising, case analysis and so on.

Soft text advertising is to use less investment, to attract potential consumers eyeball, enhance the sales force of products, improve the reputation of the product, in the soft Wen, to achieve strategic tactical objectives of the product to guide the purchase of consumer groups ads.

Borrow last week to push a forum to hold "master Zuotang first phase jianming: Soft wen and Web site optimization of that point of opportunity, Peng Yuting for how to use soft text to promote the product of the issue with this issue of the guests jianming a number of discussions, and finally the author summed up a number of products to promote the soft text of the operating methods, Of course, these methods are not for all products to promote the soft text, but at least for most products is effective. Here are some of our dialogues and my personal summary of how to use the soft text to promote, I hope to have read this article some help friends. (Peng Yuting hereinafter referred to as "Peng", Song Jianming "song")

Peng: The soft article of the product is descriptive article good or evaluation of the article is good, which kind of soft text more easily let users favor?

Song: Everyone's direction and writing is different, so the effect is also different, this sentence seems to crap, to understand, personal opinion: If your product is suitable for hype, then use the evaluation of nature, not too drastic, easily contentious the best, you look at Song Zude article, which is not controversial, the Chinese love gossip, Controversial things are the most favored, sometimes inadvertently can also fry their own fame, (of course, many people do not want to be so famous)

Peng: Product soft writing soft wen should stay in the end of the Web site, leaving the Web site was said to do advertising stickers?

Song: 90% articles do not leave the Web site, soft text of the three major types are as far as possible not to stay in the Web site, there is a special, such as: Tourists should know ten sites, of which there are three to four URLs is your link, or network management should have the basic skills, summed up several articles sent a few of their own links, Of course, this is not soft text can only be considered a kind of soft marketing, and this highly practical article reprint rate is particularly high.

Peng: Often soft marketing is linked to the forum, in the forum weak text paste is also want to let in the forum more potential users to understand our own things. For example, an article on the physical products of soft, if not add URLs, may be deleted the probability will be reduced, but this also lost the potential users more in-depth understanding of our opportunity, he can not download the site directly to buy our products. This, jianming how to see?

Song: Yes, there are actually a lot of factors, I simply say two points:

First: Soft Wen and all the promotional product cohesion, if the article and product cohesion is not very high, can not effectively guide the user that link added will only make users disgusted, if the article throughout the user to instill a thought, so that users eager to find this service, or products, then you add links to users, Rightly, the link should appear, if not appear link, equal to give smoke not to fire, some people even scold you.

Second: The site itself optimization, point link past, if the front is too ruthless, users of you are full of infinite expectations, point past a look, disappointed the extreme, or will curse. If the article and product cohesion is particularly good, it is certainly the perfect combination.

Can do above two points, it is difficult, I think I do not have this skill, the problem discussed here, a bit controversial, do not know what you think, it is like a never answer the question.

Peng: Brother Jianming very reasonable, agree with you such a view.

According to this dialogue and Peng Yuting personal experience in soft writing, summed up the following several products to promote the soft text of some practical skills.

1, article content writing

Whether from the title or the content of the article, guidance is the most important. On the one hand is to choose the point of Entry, slowly guide users to understand our products or services, on the other hand, try to forget that they are doing promotion to write articles.

Do not send an article to be judged by the user as advertising, for this point if it is in the forum, you can prepare a few vests to the top of our post, to a good place to take, do not start to let other users reply that this is advertising stickers. But the premise of doing the following work or we write the soft quality must be high, to achieve a silent victory in the realm of sound.

One more thing to mention here: in the soft content of writing do not think that can be a few of the keyword ranking also get up, Peng Yuting think Soft wen is soft, seo is SEO, the relationship between the two is not so close, so we do not deliberately add the content of soft text keyword and some link address.

2, the distribution channel selected

If you have contact with the network promotion of friends should know that our soft Wen published in higher, more weight of the site or the forum will produce a better effect, because these high popularity of the site or forum is the probability of attention is quite high. So the chances of our soft text being reproduced free are also greatly increased.

and the choice of distribution channels is to our own products and positioning, users and positioning, competitors and their products have in-depth understanding, and then according to the above a large area to choose our potential users easily on some sites or forums, and finally according to the effect of the release of soft text selected some of our best results of some sites or forums, After the focus on these sites or forums to increase the strength to do soft text promotion.

Almost Peng Yuting summed up the above several experience, hope to be able to start a discussion. If you are in the product soft article promotion this aspect has the better suggestion, welcome in Peng Yuting Network Marketing Promotion blog and the author exchanges.

Author information: Blue Beacon team member Peng Yuting, Network Marketing Promotion (www.jrchen.cn) blogger. Welcome friends from the industry to join the new network to promote the discussion 3 groups: 76943601, we discuss the problem. Welcome to reprint, please retain the author information, thank you!