Some problems to be paid attention to when opening a shop online

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now whether to open Taobao shop, or to do an independent online mall, have become today's business of the era of a good way to get extra money. In the study of some shops and shopping malls, the author found that many shops because the volume is not high, due to these shopkeepers ignored some of the details of the problem caused by this situation, the author of this article, I hope to open a shop or want to shop shopkeepers have some help.

Taobao shop or mall?

As we all know, open the mall is required to invest a certain amount of money, such as host, domain name, but also have a certain technical skills, when the site has some problems, can be debugged. When the site is completed, but also to do site promotion, and success or failure is also unknown. Of course, the mall is a brand, when you make it, you can do a little promotion, you can wait for the benefits.

And Taobao shop is almost no cost, directly in the release of Taobao 10 items, you can have your own personal exclusive shops, and Taobao store has a good credit rating system, as well as a strong payment platform, can be a good guarantee of both sides of the transaction security. But this kind of platform also has one shortcoming, is to the Taobao this platform dependence is too high, is not advantageous to the brand long-term development.

In view of this, I suggest that in the early days of entrepreneurship, you can open a Taobao shop, the first accumulation of a certain number of customers. Log the business bigger and stronger when, at this time opened a mall, the part of the passenger flow into their own independent mall, so not only to get rid of the platform's dependence, but also conducive to their long-term brand development.

Second, Taobao store promotion

How to promote the shop, I think that every successful owner has his own set of unique methods, and those who have less turnover of the shopkeeper may be a mention of the headache, the promotion of methods, good store promotion, plus the customer's Word-of-mouth publicity, can let your store promotion. The following are some of the methods recommended by the author:

1. Buy Ads

In some of the more densely populated communities, forums and other places, with the help of Ali Mother's advertising platform, in the above ads. In fact, Ali Mother's advertising position effect is also good. On the choice of advertising, it is important to note that the audience of advertising is best with their own products have relevance, or that they have this demand, so that the effect of advertising can come out.

In addition, the promotion of advertising to be continuous, reluctant to children can't bear wolves, not for a mere dozens of yuan or hundreds of yuan and affect their own shop, the promotion of the mall, so the loss outweighs the gains.

2. Weibo promotion

What do you say? In this web2.0 era, there is no more fire than Weibo, since the introduction of the foreign Twitter model, the domestic also competed to follow. began to ignite the micro-Bo war is the Sina Microwave, and then NetEase Weibo, Tencent Weibo and so on are also competing to launch.

The biggest feature of Weibo is interactivity. On Sina Microwave, as long as the other party's fans, you can get the first time he published information. In addition, Sina Weibo also has a grab sofa function, this function for microblogging marketing, the role is serious. You use the couch for promotion, and other commentators and Weibo owners can see your ads.

It can also be a fan of some of the more famous microblogging owners. Because their fans are a lot of, so, sometimes, when they send a message, there will be a lot of comments, as long as you can grab the sofa, your marketing results can be achieved.

Finally, Weibo also has a promotion method, is to rush celebrity Weibo, the name of celebrity brand effect, promote their own products or brands.

3. The domain name of the shop or the mall

A short, easily remembered domain name is an important condition for your store or mall to be able to attract repeat customers again. If your product sells very well, your shop address or the mall website is not easy to be remembered, you will lose some repeat customers, so, outweigh the gains.

When you want to register their own domain name, if there is no ideal domain name, you can consider to buy one, after all, domain name is also a part of the brand, short and brand-related domain name, can let your shop or the mall.

The above is the author to tidy up some of the online shop need to pay attention to a few problems, will continue to do these things to expand and add, I hope that we continue to pay attention to.

Article starting in China Sourcing Network (www.huoyuan.biz), reproduced please indicate the source.