Some reflections on Pinterest Pinterest to construct interest atlas

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has written two consecutive (link link) about Pinterest's blog, and now write another. But this one, it is to oneself in the first two articles in some of the views of self-criticism. The reason for my reflection is that it was recently discovered that the word follow all was used in Pinterest to pay attention to a person, but the follow was used alone when focusing on a board. This makes me puzzled.

In my thinking, actually there are too many based on SNS inertia. Quite a few times, when I face a new social web site, I always unconsciously start from the relationship architecture, relationship strength and other aspects of the analysis (such as < why the interest map will stand out > this blog), but this time, I seem to be wrong.

Pinterest is a content network

Through this reflection, I have come to the new conclusion: Pinterest is not too concerned about its network of relationships, and its most concerned with interest as a guide to create and aggregate the best quality content.

To put it further, it is on the Pinterest that interests and relationships are served for content, not vice versa, interest and content, in order to establish or maintain relationship services. It tends to be more of a content network than a relational network. It throws social responsibility back to Facebook, only making a difference in content, and it doesn't rob other networks of relationships. All its efforts, interests, relationships are all for a single purpose: To make the world's most beautiful picture site (content core rather than relationship core), but for relationships, please feel free.

Pinterest waved an Austrian razor and killed many of the most commonly used support network functions, and also made strict cuts to relational networks in relation to its remaining functions, such as follow all and follow. Attention to people, or friends, is the foundation of the relationship network, but on the Pinterest, when you focus on a person, its button is follow all, why do you come up with one more all? What does this all mean? Think about it a little bit, and you'll understand that what you're focusing on is all that's behind this ID. (All) Boards (the content in the artboard), and the button is placed next to the content data, not the same as the usual social networking site under the Avatar (person). (See figure below)

And its follow, direct is to pay attention to a board alone. In this, Follow all and Follow objects, are boards, and does not seem to be behind the person. This means that Pinterest does not want you to ignore or influence content creation based on interest because you are too focused on people and social. Quality content can be attractive, but a lot of social things, you don't have to do it all on Pinterest, here's a minimal relationship tool, if you want to socialize, go back to your social network and do it.

Pinterest to build an interest map

Pinterest has been emphasizing interest. In my previous blog, I have talked about the fact that interest comes from intrinsic motivation, it is first and foremost an individual's inner needs, and secondly, it involves the need for socialization, which comes mainly from the user's heartfelt liking, not just from the stimuli and drives of external goals.

Those common interests based on socialization (sharing) are the natural product of the individual's intrinsic interest, that is, the individual interest (the premise) and the subsequent common interest (outcome). Only the interest of the individual input, to ensure that the user to provide the best content (at least the user himself is very fond of). and the quality of content, it is Pinterest can break the foundation.

It's obvious that content attracts people, not relationships, and that's the fundamental difference between Pinterest and Facebook.

Some people may say, Pinterest, is not the "Me + contributors" option, allow the user to specify other people to collaborate to build board? Is it not based on social considerations? Yes, there is a social component here. It is said that Pinterest also in early April, the introduction of "private boards", but also designated talent to see, this is not a strong relationship based on the development of social initiatives? Personally, these functions are still serving the content, not around the core of the relationship. As the word contributors, we often translate it into "content contributors", and it is still content-first. As for "private boards," it is more likely to be a means of strengthening the "interest" theme by leveraging the existing strong relationships of users.

In the future, Pinterest will not be able to provide more social based functions, this may be to see how much user-driven pressure. At the very least, I estimate that for a long time, its content priorities will not be easily changed, based on the content of individual interests, which, at present, is its core competency. In a moment of social networking, the return of an image of interest to a seemingly outdated content network may be the result of Pinterest's reverse thinking.

Say Han

After reading this blog, some people may feel that I am obsessed with follow all and contributor these words, is not a bit of wording. Yes, in the past, I have also discussed why on Facebook, the company account you can only like but not friends, as well as overseas sites, review and comments what is the difference.

I am entangled in these words, because, in our Chinese seemingly indifferent to some of the words behind the game, there is a western rigorous thinking logic clues, that is, its every concept, must be clear and not vague, have a precise connotation and extension. Only after we have understood these concepts can we see the clear logic behind these concepts to find out what premises, what is the result, what is the purpose and what is the means. It is only in this way that we will not make jokes about "relevance" as "cause and effect" or "hypothesis" as "truth".

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Author: socialbeta content contributor @ 曹宇 Charlie