Some thoughts on the management of local websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

2009 the fourth session of the Webmaster Annual meeting Many Internet veterans have said that the local Web site is the future of the Internet development trend, the prospect of gratifying, and suggested that there is no site direction webmaster can try. The author is not a forum, but to catch up with the internet so good times, not to dive in the forum, it seems unjustifiable, also began a diving family. After many forums, the author summarizes the operational characteristics of each forum, but also has some experience.

First of all, the local site should have local characteristics.

Local sites, as the name implies is targeted at local users, performance of local customs. Many foreigners to China, they want to see Chinese opera, eat Chinese snacks, this is not elsewhere, with Chinese characteristics. Therefore, the local site or forum to experience this feature. Some sites are pretty, but stereotyped, which makes it hard for users to impress, let alone form user stickiness.

Has a dong amorous feelings net http://www.dongzu8.com/the local website, introduced the local custom and customs, for example Dong Xiang amorous feelings, the dong handicraft, the Dong clothing and so on, these all have the local characteristic. Show that local users know more about their hometown, foreign users can also through this channel to understand the customs of the Dong people. Local website must pay attention to the development of localization, absolutely can not abandon local characteristics, the more "soil" the better, so as to improve the development, take the characteristics of the road to achieve a profitable website.

Secondly, the local forum should focus on the local news information.

Local forum users, on the one hand, are local users, on the other hand, locals in different places. People in a foreign country are particularly concerned about the information of their hometown, and they will be very excited to see the news and pictures of their hometown. Local forum website to grasp the needs of this group, more published some local pictures, published some local culture, legends and Other stories, enrich the content of the forum, enhance readability. When you meet traditional festivals, you can also use traditional festivals to make a fuss, to attract people from other lands, and to savor and share local information together.

For example, Zhang Guest network http://www.zatpw.com/, is an introduction of cross-strait Hakka culture website. The author is a Hakka, leaving home for a long time, the Dragon Boat Festival to see a website issued a "Daxi flavor ' dumplings '" posts, feel very cordial. Zhang Customer network to grasp the feelings of traditional festivals, hair some traditional flavor of the post is very able to retain users, causing the reader to resonate, caught the wandering yearning to return to the mood, suddenly increased the user's intimacy, it is easy to increase the stickiness of the user. The use of traditional festivals, the Mid-Autumn Festival, the day of the Chinese New Year, to engage in some local characteristics of the activities are to encourage users to participate online, improve user stickiness, strengthen the user experience, using the user's Word-of-mouth publicity is also very good to promote.

Again, the local forum advertising can not be too obvious.

The users who wander the local forum are small people who are more repulsive to the ads. Forum website Advertising must not be too direct, advertising should not be placed in a prominent position on the site. Too much advertising, too strong business atmosphere is not conducive to retaining users. Although advertising is an important way for the forum to survive, unscrupulous performance is counterproductive. In addition, advertising must be less with the window and the form of slides, preferably static, can let users "ignore".

Hefei Forum http://bbs.hefei.cc/believe that we are very familiar with the development is very strong, but also 08-09 years 20 of the most influential local Web site, but the landing forum found that the Web site is a bit of a strong commercial atmosphere, looking at ads, the user experience is not good. Advertisers are local, can be seen in Hefei forum in the place is very famous, but the user experience is not very good. But it should be a strong fixed user to make a guarantee, discuss its user experience does not seem qualified, the new webmaster rights as a reference.

Finally, the Forum website classification to be done in detail.

For example, the 19 floor http://www.19lou.com/classification detailed, divided into 19 projects, there are food men and women, real estate property market, tourism and leisure, job search and so on. Maybe that's why the 19 floor was named. Users can quickly find their own interest in the floor, refine the classification, enhance interaction. And the Pengcheng community http://bbs.86516.com/classification is also very detailed, users can be interested in the topic of discussion, I love food, sightseeing, investment and so on, can be in the same conversation area to find like-minded people.

Webmaster network admin5.com Dream River, the local site there is still a lot of development space, Chinese folk culture rich, each place has its own characteristics, do local forum to combine the characteristics of the city, the formation of local characteristics, this is the direction to try. First in the local visibility to do, the formation of brand, Word-of-mouth, and then gradually to the national promotion. Step, do the station, will eventually go to success.