Soude kang: Seo trend title copy return to humanity

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Now the webmaster, are more or less understand some SEO knowledge, understand the title in the role of SEO. Therefore, many webmaster to the home page title to add target keyword. Because the title has the length limit, in order to make good use of each character position, many website's homepage title copy has written the key word big exhibition. Network Marketing analyst Soude Kang believes that one of the future trends of SEO is title copy return to humanity.

Mechanized title Copy

Soude with team members on the current urban SEO industry site title copy of a mapping analysis. We found that SEO personnel made the site, home title There is a common problem: Title copy too mechanized.

To City SEO website for example, the title copy of Home page is commonly written as follows:

"Changchun seo_ Changchun Web site Optimization _ Changchun Website Construction _ Changchun Network Company"

In search engines, it's not a violation. This type of writing, as far as possible to increase the number of target keywords, in line with the basic requirements of SEO.

But there is a huge drawback to this writing: the title copy is not just for search engines, but for potential customers (viewers). Search engine optimization is not to get better keyword rankings, ranking is the means, marketing is the goal. If only to cater to the search engine and ignore customers, it is the cart before the horse.

humanized title Copy

Network Marketing analyst Soude Kang, SEO (Search engine Optimization) is the SEM (search engine marketing) An important part of the various activities of SEO, should be based on marketing as the yardstick, can not be optimized for optimization. Taking title copy as an example, we must discard mechanized title writing and return to humanity.

An optimized website should be this: the site has a good ranking on a particular keyword, the title of the page (and description) can attract a customer to click, and when a potential customer clicks in, the site captures the potential customer's "heart" and facilitates the transaction.

Mechanized title copy writing, catering to the search engine, user-friendly title copy writing, catering to the potential customers. A user-friendly homepage title copy, should include: The most important keywords, product value display, encourage click. Generally speaking, "encourage click" can be realized in description copy, but the title copy, must have the product value display, otherwise can not stand out in the mechanized title copy.

The right source of SEO traffic

As mentioned earlier, the personalized homepage title copy contains the most important keywords, not as many keywords. Some friends worry, if the title copy lacks the target keyword, how to optimize it?

This actually goes into an erroneous zone. SEO flow of the correct source, should not be a few popular keywords, but the infinite long tail word. Homepage title of the role, on the one hand is to attract the corresponding key words behind the potential customers, on the other hand, is to shape the brand status of the site. As for a large number of directional flow, you need to give long tail keyword to complete. This, not only the customer is not clear, a lot of SEO technicians in the process of Web site optimization, but also too much attention to the target keyword rankings, ignoring the development of long tail keywords.

SEO One of the future trends is the title copy back to humanity, if the deviation from customer demand, good rankings can not bring good marketing performance.

This article author Network Marketing analyst Soude Kang (http://www.sudikang.com), welcome reprint, Reprint please indicate the source.