Soude: The customer education mode of urban SEO operation

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April 13, 2011, A5 Online appeared an article called "Zhu Zherong: SEO business and the existence of a huge gap between the traditional enterprises." The article points out that the circle of SEO circles and the circles of the traditional business circle has been out of the question, gradually developed into a very different, disconnected, mutual exchange, completely closed two circles, that is, the "digital divide." But two circles need each other's resources in the circle, the SEO circle does not understand the operation of enterprises, business circles do not understand network marketing. The author thinks that the way to solve this problem is to popularize the SEO to the traditional enterprise in the right way.

Network Marketing analyst Soude Kang believes that the urban SEO operation into the quagmire of the important reason is to ignore the customer education, the lack of awareness of the popularization of traditional enterprises seo. For a long time, traditional enterprises do not understand network marketing, and the SEO who understand the network marketing do not understand the traditional enterprises, both sides in the negotiations often appear "wavelength" situation. In A5 "Song Yan: Do network marketing has to face four kinds of customers," a article, Song Yan introduced four kinds of customers: ignorant type, preoccupied type, regularly modified, too professional type. This article is written by Changchun, a network marketing company named Avatar, should be the company's practical experience, with high reference value.

The article argues that we "should have a position of our own, adhere to the white Hat, responsible for the customer, but also for our own industry is responsible for". Soude that, in addition to insisting on this stance, we also need to conduct client education. Urban SEO as a "first-line enterprise" should pay attention to customer education, for their own, but also for the development of the entire SEO industry to contribute. There are a number of ways to educate customers, and here we'll just introduce four common low-cost ways:

1, the website article. City SEO site on the article, is the façade of urban SEO. In the actual survey found that nearly 90% City SEO website published articles "unqualified." The main customer of the City SEO website is the entrepreneur who needs to optimize the website. Then, the article published on the website, should be for the enterprise owner. If the customer does not understand the article posted on the website, where is the meaning of these articles? So, the city SEO website soft wen, should more emphasis on customer education-to customers to popularize the value of SEO, rather than the specific technical details of the SEO.

2. Electronic books. Electronic books, also known as E-books. Electronic books play a very important role in the process of information dissemination. City SEO site can provide some of their own creative, business owners valuable e-books, can greatly enhance their competitiveness. When making an ebook, be aware that the most precious thing about E-books is its value, and that no valuable ebook will be transmitted. Second, when making e-books, pay attention to protect their own copyright, recommend the use of PDF format, PDF format is not easy to be tampered with (of course, with a PDF reader Green version is a good idea). We usually see a lot of e-books, how to do typesetting and landscaping, can draw on the works of predecessors.

3. e-mail. This refers to email marketing. We recommend the use of a licensed e-mail marketing system. Since most of the city SEO webmaster income is not very high, in order to reduce costs, you can consider the use of free mail marketing system, here recommend that you use Comm100 software or QQ mailing list to build their own mail marketing system. Other systems, either charging or not safe, are not recommended. Send the content of the message, it is advisable to guide the article mainly to help customers build network Marketing awareness.

4. Interview analysis. in IM (instant messaging), on the phone, talk about one hours, also less than 10 minutes interview. Interview analysis, due to face-to-face, the effect is exceptionally good. After contacting a potential customer in some way, make an appointment with the customer for a 1.5-hour interview. Before the interview, make a detailed network marketing copy, covering the status of the target company's peers, the status of the target enterprise, network marketing may bring benefits, network marketing preliminary planning. The whole interview process does not need to take the initiative to do any sales, more questions, the way to ask questions to gradually lead to the content of the copy. If the client approves the interview, cooperation is a logical thing. If the customer can not accept, then how to sell is not valid.

The above four methods, the first one the most convenient, the fourth most effective. Urban SEO website Operation process, a lot of attention to customer education, not only can help customers, but also improve their professional level, enhance their competitiveness.

Network Marketing analyst Soude Kang (http://www.sudikang.com). Zhuo Learning SEO Club Two: 1,214,190,861 groups: 60873541.