SouFun announced down the port fee, let 500 million yuan to the national major intermediary companies

Abstract: In a number of real estate intermediary Industry Alliance, the next SouFun listings, SouFun finally made a response, the latest announced down the port fee, let 500 million yuan to the national major intermediary companies. Can this dissolve the enmity between the two sides? Search the house sum, the intermediary victory

In many real estate intermediary industry Alliance, the next frame SouFun, SouFun finally made a response, the latest announced downward "Port fee", let 500 million yuan to the national major intermediary companies. Can this dissolve the enmity between the two sides?

Search the house sum, the intermediary "victory"

In order to save the cooperation with the Intermediary Alliance, SouFun recently made "a large number of low-end charges, the cancellation of computer-side, mobile phone-side double charges, not around the company to the broker, let 500 million Yuan" and several major commitments. For this sum, the Intermediary alliance members, Albert I love my Vice President Hu Jinghui with "victory" two words to describe.

Hu Jinghui: Conditions are basically satisfied with the requirements of the Federation and brokerage institutions, the principle and direction I am still satisfied, but the cities have some specific demands, may also be with the search room again confirm and negotiate. This round should be the intermediary company to win.

At the same time, Hu Jinghui also bluntly said that the real estate intermediary and electric business platform of enmity may have just begun.

Hu Jinghui: There may be some such collisions and games in the future, it will be a long time to establish a benign and healthy development mechanism.

How long has the grudge gone?

Why do real estate intermediaries have such a deep grudge against the electric business platform? Chien, vice president of the chain of real estate, has said that in order to promote housing on the platform, the company 2013-year payment of port fees as high as 3.5 billion yuan, than the 2012 increase 3 times times. In addition, the real estate electric business platform also constantly introduce new port package, disguised price increase. In the first quarter of this year, SouFun's performance grew close to 60%, while many intermediary companies were struggling to manage their stores. Zhongyuan Real Estate chief analyst Dawei said, this contrast, intermediary companies naturally difficult to accept.

Dawei: All intermediary companies are small profit margins, and even losses, but, search room these electricity business website not only did not reduce price, instead of raising prices, their profits are very rich, for the housing industry related industries, the emergence of such uneven development, very unfair.

Talking about the future of the real estate intermediary to the electric business platform, the financial commentator Tan said that the two sides will eventually merge into one.

Tan: The traditional store is not a little advantage, he also needs to Street, he also needs to communicate with customers one-on-one, which is not available on the Internet. Even if the internet to do real estate intermediary, he also had to do as traditional stores do, the two sides will reach a unified, to the end is a comprehensive body.