Sparrow: The website is built really can't change title?

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We all know that title plays a pivotal role in the Web page, first of all to look at the definition: Title tag can only be used within the head tag. The text within the title tag is displayed in the title bar of the browser and in the taskbar on Microsoft Windows. The title of the page is like a person's name to a person, is a netizen to find you an important symbol. For search engines, whether Baidu or Google, in all factors affecting the ranking of the site, title occupies a vital position, a good title will let you get a good ranking. How should we write the title of a website? Here we will analyze from two aspects.

From the search engine point of view title:

1, search engine results title can show the number of words have a certain limit, Baidu display up to 32 characters, if you have more than this word title, the following will not be shown. So we are not too long to write the title, too long can only make our site look too cumbersome, and then one reason is too long irrelevant text will inevitably be more, so you can not highlight the relationship between the main words.

2, the title of the key words do not stack, this is just learning SEO friends most likely to make mistakes, I have seen such a title: "Heze seo, heze website, heze website construction, Heze website optimization, heze optimization Site" is a clear pile of traces. Doing so will make the search engine feel like this is a keyword page for optimizing keywords. Light weight is reduced by K. So we should write the standard of the title should be clean and neat, an extra word do not appear. This aspect we can go to Baidu Encyclopedia to look at, their title is very concise fluent.

3, the key key words in the title to write as far as possible, some data show that the keyword in the title of the position and ranking has a relatively large relationship, the more the position by the former ranking will be better.

4, the title of a few keywords between a certain degree of relevance, if "skin care products, online games, stock encyclopedia" such words put in the same title inside is not good, the reason does not explain you reader can understand.

From the user's point of view title: What is the ultimate goal of our optimization? is to put the site in front of the search engine results to get as many people as possible to click. So our title should conform to the user's reading habits, and then the title to the user must have a certain appeal, so that users see it would like to browse, so as to achieve our ultimate goal. For example: Title A: "Cosmetics, cosmetics rankings, cosmetics brand, cosmetics website", Title B: "Cosmetics-10 days whitening, cheaper than the official, such as star personally experience." A and b you can see which of the clicks will be higher. If we optimize the site to a good location, but can not write a good title, with no click, too a little sad.

It explains how to write a website title, on the internet we can see a lot of seoer to promote the site once built, by the search engine will not randomly change the title. Changes will be removed by the search engine K. Let me just say how I feel. When our site was built, we found that the title of the optimization of the keywords and not too many users to search, so that we do the effort is meaningless. In this case, even if we do not modify the title site is tantamount to waste, then modify it. It turns out that a reasonable change of title does not incur the penalty of a search engine. But the changes should not be too big, or examples: a "weight loss medicine what is the best, weight loss medicine where to buy" to B "weight loss drugs which brand good, where to buy weight loss drugs good", so it is no problem. If you want to modify 3 keywords, do not change all at once, modify one today, after a few days to modify one, the premise is that the revised keyword and the previous keyword is relevant. If the key words of weight loss change into home appliances will surely die.

This article by the Heze seo@ Sparrow Blog (New strength Team Alliance station) Http://www.fengjiankui.com original, A5 first, welcome reprint, Reprint please keep the source, thank you!