Spring Festival observation, to see who can "left the king"

"Hobbit 3" has not yet been off the line, a realistic version of the "Battle of the Five Armies" will be in full play during the Spring Festival this year. With the red envelope between Tencent and Alibaba continued to heat up, including Baidu, Jingdong and micro-blog, including the other three forces have joined the War Regiment, so that the two armies of the battle evolved into a five-armed war. According to rough statistics, the five Internet companies will be in the Spring festival over 10 billion yuan of all kinds of red envelopes, genuine "red envelopes flying."

Tencent's killer: large amount

The total amount of red envelopes amounted to 6.5 billion yuan

According to Tencent related leaders, during the spring Festival, micro-letter will be combined with various types of businesses to launch the Spring Festival "shake red Envelopes" activities, will send out the amount of more than 500 million yuan in cash red envelopes, of which the single largest red envelopes for 4999 yuan, and a larger number of coupons worth more than 3 billion At the same time, another blockbuster mobile phone QQ will also throw out the total value of 3 billion yuan of "star red Envelopes" and "Corporate red Envelopes", Tencent issued a total number of red envelopes will reach 6.5 billion yuan.

Tencent officials said that Tencent wanted to put the micro-letter red envelopes to create Chinese New Year customs. Since February 18, during the Spring Festival, micro-letters will continue to "shake" together in the form of red envelopes. On New Year's Eve, there will be a big wave of red envelopes, which is the real "big strokes" of the micro-letter red envelopes that night.

Alipay Killer: Fast

The first to issue a red envelope strategy

In each "red envelope Army", Alipay apparently learned last year by micro-letter red envelopes "attack Pearl Harbor" lessons, this spring festival everywhere strive to lead. And Alipay is the first to release the internet giant Red envelopes, it is reported that this year during the Spring Festival, Alipay will spill 600 million yuan red envelopes to users.

On the official micro, Alipay officially released the "600 million pay treasure red envelopes Come" news, announced that "February 11-19th (excluding 16, 17th), Alipay will and brand merchants together to distribute about 600 million yuan of red envelopes." "It is reported that the most attention of the cash red envelopes more than 156 million yuan, shopping consumption red envelopes about 430 million yuan." "Without any additional conditions, all people on the phone to open the latest version of Alipay Wallet, can participate in the red envelope activities." "Alipay related responsible person told reporters.

Baidu's killer: a wide range

No luck.

See this red envelope war more and more fierce, in the past did not get involved in the field of red envelopes Baidu also restless. This year also rush before the Spring festival in mobile phone Baidu launched a red envelope.

It is understood that the mobile phone Baidu in the end of the flagship film market, this is also the introduction of the appropriate film ticket red envelopes. Users just login to the mobile phone Baidu, search for the lunar film or star stars of the key words will be able to receive the amount of the shadow red envelopes. Compared with the other two major giants, Baidu's main concept is unlimited number of places and times, Baidu is expected to issue more than 3 billion yuan in red envelopes during the Spring Festival.

Beijing East's killer: Knot ally

United mobile phone QQ send 100 million cash

Beijing East This spring festival also joined the ranks of the red envelopes, because of the lack of their own social platform, Jingdong found two strong allies: micro-mail and mobile phone QQ. From February 11 to February 21 between the different periods, Beijing East will issue 100 million cash and 600 million East coupons, these will be available before March 5, in the Jingdong shopping, mobile phone QQ shopping and shopping on the Beijing-east mobile side to use.

Weibo killer: Bright Star

300 million red envelopes on New Year's Eve

Weibo is also a powerful force in the red envelope this year, and one of the first Internet platforms to start the red envelope Battle of the Spring Festival. Compared with other platforms, micro-blogging has gathered a lot of star resources, these stars for fans have a strong appeal. To this end, the red envelopes this year, micro-Bo also decisively played a "star card", including Fan Bingbing, Wu, Li and other stars are involved in the micro-bo red Envelopes War.

Grab a red envelope strategy

Pay the treasure to rob a red envelope Raiders

Time:

February 11-19th

Points：

1, the opening of Alipay real-name certification function;

2. Download payment schedule;

3, the Alipay wallet to upgrade to the latest version 8.5;

4, open the payment Treasure Wallet message push function.

Micro-letter Rob Red Envelope strategy

Time:

February 12 to Spring Festival

Points：

1, micro-letter upgrade to the latest version;

2, under the micro-letter "discovery-shake" behind, will appear "red envelopes" words;

3, after the red envelopes open and Rob, keep shaking.

Journalist Notes

Honest marketing is not bullying

With the help of several big internet giants, it can be expected that this year's Spring Festival "grab red envelopes" will become the same hot topic as the Spring Festival Gala. Although the company behind the knowledge is the marketing means, but we still grab a lively. Rob Red envelopes, not only for a few dozens of pieces of money, but also the figure of lively and luck.

However, we are obviously happy to see the marketing of integrity, in the major enterprises thrown hundreds of millions of, billions of of the target slogan, the ultimate ability to fulfill the commitment to take out so much real money out of the distribution, is the most concerned about. If after a lively, most people are only a blank, then such a red packet marketing will eventually become a corporate slap.

"The act of not sending cash red envelopes is bullying. "On the Internet, many netizens to the Internet enterprise's red envelope war made such a joke, and in our opinion, only the integrity of the marketing, is really not bullying." Newspaper reporter Wang

Author: Wang