Starting with security, 360 started in the field of gaming.

　　360 announced, and the giant network to reach a joint operation agreement, the two sides will join hands to launch the domestic first large-scale online game flagship products "Journey 2" 360 special version of the Thousand Army.

In fact, after the development of the client game gradually close to the ceiling, the micro-end of the large client game has become the latest development trend of the game industry, the industry said that the development of the game form may impact the current more popular web games.

"The cooperation between the two sides has solved the growing cost of gaming companies digging up potential users, which, from 360来, will help the company further exploit the game's profits," said Sun Mengzi, an analyst at Analysys International, in an interview with the Daily economic news reporter. ”

It is understood that the characteristics of the game, users can play like a Web game click can be. Under the current broadband conditions, the player hardly needs to spend time on the download client.

The Conference site, 360 chairman and CEO Zhou repeatedly stressed that cooperation with the Giants represents 360 of the open platform strategy to extend to the big game area.

Giant network President Liu Wei pointed out that the unjustified will reduce the player to enter the threshold, and can promote large-scale online games to promote the mode of major changes.

In Sun Mengzi's view, this kind of cooperation between the two sides may bring the domestic game industry a wave of cooperation, but it is really able to bring high-quality users through cooperation, but also need time to test.

Some insiders pointed out that this year may be the client-side game micro-end and unprovoked first.

In recent years, with the continuous expansion of advanced game resources and upgrades, the client online games installation package More and more, this has been a barrier to users, especially new users into the game of a threshold, but also caused a decline in user experience.

The 2nd Quarter 2012 China online game market monitoring data show that the 2nd quarter of 2012 China's client network game market size reached 11.42 billion yuan, the chain growth of 1.4%. The Quarter-on-quarter growth rate is far below the previous quarter's data.

There are indications that large client games are getting closer to their ceilings, and Analysys says: "In the long run, user growth across the market is basically stagnant." ”

In fact, many large client-side game vendors want to get more users after they have seen the crazy expansion of the web game, and the most recent attempt is the client's micro-or unprovoked. Recently, the tour will be the main push of the variety of client-side games such as "Deer Ding kee" and so gradually micro-end. It's not just a swim, it's also a micro-test for Shanda.

"It's a small step, but it can make a lot more people willing to try, which is a huge revolution for the promoter," he said. Zhou to the daily economic news reporter.

Insiders admit that the production of sophisticated client-side game or micro-end, will be more or less impact on the original web game market, but Su Meng worried that the rapid expansion of the user's this way may not give these rapid gathering of customers with a better experience.