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The original text of this article has been written for a long time, but has not been published, because it was written for the department colleagues to share an experience, so that new colleagues easy to operate. This flow of the promotion of the exchange of many large sites have also been used, if the ultimate, can let the site to increase a lot of traffic. 2W variable 4w,10w 20W, the practice has proved to be possible. Only later also found that, although the flow effect is very good, but the user sedimentation rate is not high, so want to stabilize the long-term development of the site, do not recommend this method. Some purely rely on the number of IP ads to make the entertainment site to still be able to try.

First, I would like to explain that, I share this article, not to tell you, traffic interchange promotion how good, can increase the amount of traffic for the site. Because this is a very old means of promotion, many people know. I have written a lot of articles about promotion methods before, but the details of practice to operate are very few. Actually know or understand a promotion method is very simple, can do well, the key or actual operation details. Because the original text of this article is the internal share of the document, so more than my previous promotional articles to write more details on the operation. I can think of the details are almost all written, said more clearly is a BD cooperation of the whole process. First this explanation, is to avoid some people after reading, the nose said: "is not the flow of exchange, ye have played." ”

I take "a website" as an example and share with you, I do some of the practical experience of traffic interchange. Previously posted on the Internet, "web site to promote the flow of the exchange of refinement (on)" but that article is to promote some of the surface of things, although the method of speaking a lot, in fact, not strong. Because when I wrote that article, I didn't practice what I did in the following articles. In order to facilitate the issue, I made a detailed revision of the original text.

One: How to choose the right partner

"A Site" is an entertainment user-oriented site, so we choose partners, the first to identify which sites are most suitable for swaps. Do not blindly what the site is to find, the final effort to talk about cooperation, only to find that the actual effect than the other promised a lot of bad, did a lot of white work.

1: The website of the entertainment nature

For example, Tudou fan net such pure entertainment nature of the site, we are more entertainment sites, users, content close to the exchange of traffic is easier.

2: Website of a comprehensive nature

such as red Net Silu such cooperation website, such website has the more serious content, also has the Entertainment edition area, may the choice sex exchange.

3: The requirements of the ranking of the website

Because we exchange are 5000IP start, so the Alexa ranking partners can not be less than 5W (there are also individual sites, traffic is very high, ranked only 10 W), if the rankings are too low site, their own IP only 2W, give us a good position, also difficult to bring 5000IP over. Site rankings are too low, generally do not waste time to talk to each other.

4: Not suitable for cooperation website

A number of professional areas of strong sites, such as some of the financial standing it station bus stop, their website on the site there is no entertainment content, they themselves to the content requirements of the cooperative site is also very strict. Such a high ranking of the site, it is difficult to bring how much traffic, if we put on the website of financial IT car cooperation content, it is difficult to bring out traffic. This kind of cooperation even if talked about, the cost is also very high. Originally the same location, can and entertaining the website interchange 5WIP, but and professional too strong website interchange, only 5000IP. When talking about these websites, we have to consider the cost of cooperation, and do not work hard.

Second: How to find partners

1: Ranking by website

For example top.chinaz.com This website, has the each type rank the front website, all sums up. I just need to choose the right site, find the contact of the site, and then talk to each other about cooperation.

2: Join the QQ Group of cooperation

There are many QQ groups of business cooperation on the Internet, are some large and medium-sized site people in the inside. Through the QQ group, can quickly find some of the target site BD personnel contact, and then to talk about cooperation. For example, I have previously joined some QQ group BD Business Alliance Main Group (8629744) *it* bubble Circle (2161000) Podcast website Alliance (18081838)

3: Through the relationship introduction

Whether you have worked together before the colleagues, or have cooperated with partners, can be recommended and introduced by them for the cooperation of the site, after all it is a small circle, through the It circle of friends, it is also easy to find suitable sites.

4: Cooperation links through partners

This should be the most effective way to find a partner. is to find cooperation with your partner and cooperate with the website. Such a site to do the willingness to swap is very strong, if you go to the other site can not find the contact of the site, you may directly ask your cooperation website. I have a lot of partners through this method to find, so strongly recommended.

Third: How to find the best BD location Partners

1: Through the Alexa data analysis, to understand the domain name flow distribution

The site can be queried by alexa.chianz.com to the ranking of the cooperative website. In addition, it can be seen at all levels of channel flow distribution. Like Tudou, this site.

Through the above figure, we can find that tudou.com this domain name station TUDOU 66% IP, accounted for 73% PV. So we and each other to BD position, priority, tudou.com the location under the domain name.

2: Practical experience analysis cooperation site traffic highest position

Passed the previous step, we know the tudou.com this domain name under the highest flow, and then go to Tudou this site actual inspection, in tudou.com this domain name, which page appears most frequently. There is no doubt that the video site will be the main point to the playback page, so we'll ask each other in the playback page BD location. If the exchange of traffic is not high, you can ask for time. For example, and "O Video Station" Entertainment cooperation, the other is in the flow of the 2nd search results page, gave us the BD location.

IV: The provision of cooperation content

In fact, we exchange are equivalent traffic as a prerequisite, some partners, according to your past traffic to increase or reduce the position of cooperation. But some partner positions are fixed and it's hard to get them to increase. There are also different policies for the provision of content for both partners.

1: Flow-oriented partners

For such partners, because we are exchanging traffic, the other BD location is also more. The content we provide does not have to go too far side ball, can push some neutral content past. If the other side of the flow of less, you can constantly ask the other side to increase the position of good.

2: Fixed position as the main partner

Such partners, often for a long time, in the previous negotiations, know the other side of the site, give us the chance to add a new position is very small. With such partners, our content is as attractive as possible. It's 1 points to bring back a little more.

V: Some experiences with partners

1: Self-touted

Say "a website" The user quality has how how good, own loyal user many, the flow is very big, does not worry the export question. Tell each other, we and so-and-so cooperation site, there are 10W, or even 20W exchange, so that they do not worry about the problem of cooperative traffic.

2: Examples of cooperation

For example, I find "peer-to-peer site A" cooperation, I will be with each other for example we and "Peer-to-peer site B" (Peer-to-peer site) cooperation. How happy we are with the Peer-to-peer website B and how satisfied they are with this cooperation. When I look for a podcast website to cooperate, I will give examples of my cooperation with the K-video station "O Video Station" "Y Video Station" "B Video Station" and other big podcast stations. So that the other side will be easy to accept, thinking that their competitors are so willing to cooperate with us, that the cooperation with us is meaningful.

3: More for partner consideration

This may require some experience, such as the first observation of the cooperative site, tell each other where to put our cooperation content is relatively good, only does not affect the other side of the site beautiful, but also to bring us traffic. And if the partner provides less cooperation content, remind the partner to update them and tell them that this is to meet their traffic.

4: Establishing Friendly Relations

If and the other site BD is a simple cooperative relationship, often the atmosphere is very Xinjiang, cooperation is difficult to quickly unfold. You can talk about things outside of cooperation, such as exploring the ideas of promotion, understanding the work experience or something. Slowly the distance between the two sides closer, cooperation is easier to talk about. Sometimes talking about cooperation will see the two sides BD staff mood. For example, "W Video station", then let the other party add 1 pictures, has been pleaded not BD bit. Later, I talked about other topics, I felt some common language, and pulled the distance. Let the other party add a picture, very readily agreed.

5: If the other party is not long on the content of cooperation, or the flow cannot repair

Generally encountered such a situation, I will be to the other BD staff complained, said our side traffic has come up, you do not follow up, I find it difficult to account for the leadership or something, or work pressure is very big what. Anyway, just pretending to pity each other, so that the other partners can put this matter in mind as soon as possible to resolve. If the other party has not been on, to urge every day, don't be afraid of each other annoying.

VI: How to identify the authenticity of cooperative traffic

New talk to a partner through previous ALEXAP rankings analysis, and site analysis of the actual location. Basically the industry can figure out how much traffic the other person can get. If the company found that the flow of abnormal traffic, you can refer to the 3rd party statistics, if the error is not quite true. Look at each other's PV conversion rate, understand each other's user quality. If we export a limited flow of the case, as far as possible with the PV conversion rate of partners to replace the PV conversion rate of low partners. Do not light to cooperate to see UV, but also to see PV. If and a website swaps 1WIP, can produce 10WPV, and another website interchange 5WIP also produces 10WPV. Then we have to choose 1WP can produce 10WPV site, increase the exchange of traffic. Reduce PV conversion rate of the site interchange traffic or directly stop cooperation.

Seven: Learn to tap the partner's greatest potential

To some top-ranked, and the user's better quality partners, as much as possible and the other side to increase cooperation. My side many sites are just beginning and the other Exchange 1-2w IP, cooperation for some time, feel the other side of the site is not bad, slowly add cooperation to 3w-5w. For example, "K Video Station" "B Video Station" "L Video Station" "Peer-to-peer Site B" is from the 1-2w cooperation flow, increased to the later 3-5w. Sometimes the partners are not many, the key is to choose. Try to find some cooperation potential of large and medium-sized sites, even if only start to change 5000-1wip, but as long as the other side actually have to exchange more IP potential, we first and they establish a cooperative relationship, after the exchange of higher IP is just sooner or later. For example, I recently cooperated with the "W Video station" and "Peer-to-peer site a", although the current exchange of traffic may be less than 1 W. But there is always a day of increased cooperation.

In fact, there is a 8th, is about BD position reasonable layout, how to get in and out of the maximum flow. Traffic interchange in fact, there are many details of the experience, I will not explain all. Anyway, I still have the old saying, no matter what promotion, as long as the ultimate. are very good promotional means.

Mouchangqing (mcq0544) Stay

2008-7-24 1:08

This article starting address: http://www.mcq0544.com (reprint please keep)

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