Step by step high 1 billion build logistics center the early-stage pressure of Southwest strategy

Absrtact: In the company's listed companies step by step (002251, closing price of 11.92 yuan) This May suddenly announced plans to merge Guangxi Nancheng Department store, step-by-step High Investment Group Co., Ltd. (hereinafter referred to as Backgammon Group) once again demonstrated its expansionist ambitions. Yesterday, step by step Gaoji





in the company's listed companies step by step (002251, closing price of 11.92 yuan) This May suddenly announced plans to merge Guangxi Nancheng Department store, step-by-step High Investment Group Co., Ltd. (hereinafter referred to as Backgammon Group) once again demonstrated its ambitions to expand. Yesterday, step by step Gao Group Chairman Assistant, South West District general manager Liu Xiaojun in accept "Daily economic news" Reporter interview confirm, step High group will invest at least 1 billion yuan this year in Sichuan 500 MU Logistics Center.





It is noteworthy that, as the group's only listed company, step by step high since the end of last year to start with the group in line with the "big Southwest" strategy, through the construction, mergers and acquisitions and other means, into Sichuan, Chongqing, Guangxi and other regions, but the early profitability is relatively low.





"The company is currently facing the high cost of investment, low profit status quo, but in the long run, it is time to change space, will help step by step high open the national situation." Liu Xiaojun told the Daily economic news reporter.





"Step by step Gao has always adhered to the" rural siege of the city, the layout of the big city, but also to enhance the brand effect. "But in this case, it is also necessary to face the challenges of high land use or higher rental costs," said Nan Lan, deputy director of business services at CB Richard Ellis. ”





in the Southwest





as a "private supermarket first", step by step high in recent years out of Hunan stronghold, began to frequent drop southwest.





May 11 This year, step by step high in the suspension of 1.5 months after the sudden announcement, to nearly 1.6 billion yuan wholly owned to buy Guangxi Nancheng Department store 100% Equity. Nancheng department Store is the largest chain retail enterprises in Guangxi province, but also only more than one years in the national chain of the list of Guangxi Retail Enterprises, the outside commentary said, "Step by step high this means that its recent years to build the great Southwest market strategy has taken a solid step." ”





Before this, the step by step has been to the tentacles of Sichuan and Chongqing. Liu Xiaojun said that this year, step by step in Sichuan region has at least 5 stores opened, the year will open 3 new. According to the Chongqing business newspaper and other media reported in June, step by step high group will be settled in Chongqing Hechuan District, the city of north, the total investment is expected to exceed 1 billion yuan.





yesterday, Liu Xiaojun in the "Daily economic news" reporter interview confirmed that the next 5-8 years, step by step will be in Sichuan and Chongqing region to open 100 stores and 10 large shopping complex, the total investment will reach tens of billions of dollars.





It is noteworthy that the macroeconomic downward, the retail industry consumption is weak, the channel competition and so on the difficulty has made the Western Region competition extremely intense. "At present the Western business super pattern like the spring and autumn warring States", Sichuan Commercial Real Estate Alliance Association president Li Lichun as described.





recently, a similar positioning of the Yong-Hui supermarket announced its development goals in Sichuan: The next 5 years, will Sichuan store expansion to 50~100 home, at the same time, frequent switching stores, retreat of large foreign investors also exacerbated the competition. According to the statistics of the network, Wal-Mart and Carrefour have reopened 3 stores in Sichuan area last year, and Auchan also opened 1.





July 15, step by step High released 2014 Half-year performance Notice revised notice, will be attributable to the listed company shareholders of the net profit growth rate from 15%~25% to 10%~15%, one of the reasons is that since the end of last year to implement the "big Southwest" strategy, because the number of stores and opening time is not long, Market share is not high, early profitability is relatively low.





"At present, the Southwest Business Project has a large number of investment needs, for the step of high is an opportunity." "But in the process, there will be short-term costs and low profits," said Nan Lan, deputy director of Chengdu's Business services division, who told the Daily economic news. ”





to this argument, Liu Xiaojun also more agree. In his view, this is a step by step high in different places to expand, open the stage of the national situation, "will certainly let the beginning of a large amount of investment in order to time to change space." ”





self-built logistics or cost more than 1 billion





in fact, step by step high itself is very clear, trans-regional operations face a certain risk.





"Due to the differences in consumer habits and preferences in different regions, consumers in different regions have a certain amount of time to understand the company's brand and the company's knowledge of the market in the region, resulting in different sales in different cities." "The 2013 annual report pointed out.





or because of this, step high group decided to build logistics in the Southwest region, copy its unified procurement, distribution mode, in order to gain advantage in terminal price. Liu Xiaojun yesterday said, step by step high group will spend more than 1 billion yuan, in Sichuan construction area of about 500 acres of logistics center.





Liu Xiaojun to the daily economic news reporter confirmed, "The logistics center is for personal use, will step by step High (group) in the southwest of the commodity warehousing, procurement and other supply chain link landing, at the same time through the southwest, central and South channels, the realization of goods and stores docking" Exchange "; on the other hand, the integration of urban logistics network, Not only for businesses in the region to provide warehousing leasing services and the whole cold chain technology, but also to create a "central kitchen" for food to provide hot processing services. ”





Public data display, step by step High Group 2011 in Xiangtan Logistics Park to build a fresh logistics center, the project includes the above "Central kitchen", refrigerated storage, such as refrigeration, the annual throughput of over 100,000 tons, radiation 14 cities in Hunan and neighboring provinces around the city, the annual distribution of up to 2 billion yuan.





"Self-made logistics is a step-by-step high established advantages, in the southwest environment and Hunan similar, so the company hopes to replicate its mature experience." Zhao, deputy director of the research Department of Consumer Economics at the Ministry of Commerce, said. Nan that, compared with leasing third party logistics, self-built logistics can compress procurement, warehousing links, saving business costs, more let consumers.





In addition, Liu Xiaojun pointed out that the logistics center "very expensive", according to the current location of progress, investment at least 1 billion yuan. "This is certainly a long-term process, but also a challenge to finance." "Liu Xiaojun Frankly," the follow-up operation also to the professional ability to put forward higher requirements. ”





in view of the current logistics center of land and construction costs have not been determined, step by step high group Southwest Logistics center of the overall capital investment is also unknown, there is uncertainty.