Strategic holding third party pays "fast Money", "Wanda" is O2O payment link

This morning, Wanda Group officially announced the signing of a strategic investment agreement with a third party payment company "Quick Money", and Wanda will hold fast money. After the equity delivery, the fast money will remain independent, and Guoguang, chairman and chief executive of the company, continues to be in charge of the fast-money business. However, both sides to Wanda's share of the shares and the amount of investment are tight-lipped, but other sources pointed out that Wanda is the capital of 2 billion yuan to obtain the absolute control of the fast money. For Wanda, this is also its first in the Internet financial sector mergers and acquisitions, in addition to the capital level of cooperation, the resource synergy between the two is probably more important.

Quick money is not just about making money.

Guoguang founded Fast Money just 10 years, ten years of cultivation, once.

Fast Money is a third party payment platform, but with Alipay, Tenpay and other third-party payment is not the same, it does not have its own electronic trading platform, is a pure gateway payment platform. Its logic is: docking with the bank payment interface, so as to provide online payment channel for merchants.

Since its inception in 2004, the rapid accumulation of many corporate customers, is more mature third-party payment enterprises. At present, the fast money occupies the third party pays the profession fourth. Eric Information data show that in the third quarter of 2014, China's third party internet payment transactions in the size of the share, Alipay accounted for 49.2%, Tenpay accounted for 19.4%, silver quotient accounted for 11.6%, the fast money accounted for 6.9%. Although the market share is less than 7%, but the fast money is still the big eye of the sweet cakes. Wanda was not the first capital to throw the olive branch, one months ago, there was news that Baidu was interested in acquiring or investing fast money, but the final deal was not negotiated.

To 2 billion committed to Wanda, in the eyes of the third party to pay the peer "some pity", but presumably fast money is the huge offline consumer platform behind Wanda and can produce synergy of many business sectors. Since last year, the fast money in the accelerated transformation, began to emphasize on the payment based on the superposition of the industry, such as "Fast Money Cloud member management system" such a product is to follow this idea. With the opening of the O2O market, the grafting with the offline merchant will give birth to a huge third-party payment opportunity. Wanda not only in the culture, tourism, cinema lines and other business sectors have a large number of offline entities, it is also active in the distribution of financial services. It's a big attraction for fast money.

Wanda's transformation Road, can not be separated from the payment

What does it mean to spend 2 billion holding fast money? Think this has a direct relationship with Wanda's strategic layout. Wanda listed at the time, Wang has told the media, Wanda's next stage will be to become "China's life consumption comprehensive platform provider", and revealed that on January 17, 2015 to announce to the foreign culture, tourism, electric business, finance four direction transformation. Among them, electricity and finance are inseparable from payment.

In August this year, Wanda and Tencent, Baidu incorporated in Hong Kong Wanda Electric Business Company, Tripartite announced a joint investment of 5 billion yuan, of which Wanda held 70% stake, Baidu, Tencent each holding 15% per cent. However, Wanda Electric dealers do not sell goods, only sell services. Therefore, behind this electric quotient platform is the logic of O2O.

Wanda Business was listed on the Hong Kong exchange on December 23, and in the week before the IPO, Wanda Group transferred half of its company's interests to Wanda business. At this point, Wanda Business and Wanda Group, respectively, holds 35% per cent of the power companies. It can be said that Wanda business before the listing also introduced the electric quotient and O2O these concepts to their own listing of the story add code, visible attention to degree.

Wanda Electric Business Plan is that this year in the National 107个万 Plaza (including the preparation of the establishment) to open the service of the electric business, 2015 has opened Wanda all square, hotels, resorts to the electric business services. At the same time, Wanda, Tencent, Baidu three will establish deep cooperation, including through the account and membership system, to create Internet financial products, the establishment of General Integration Alliance, large data fusion, Wi-Fi sharing, product integration, flow introduction and so on.

As you can see, Wanda wants to make a big game of O2O in this business. But in this game, there is a link that is missing at the moment, and it is important to pay. The payment link cut into an enterprise's most core data link, and presumably Wanda is impossible to send this piece of cake to any third-party payment platform hand, even Tencent or Baidu not. Not only did Wanda think so, before, Jingdong had ceased to cooperate with Alipay, and instead bought a third-party payment tool net Silver online, and reopened "net Silver wallet". Since then, Jingdong also relies on this payment platform to further layout of the Beijing-East financial business.

In addition to O2O, the financial business is Wanda coveted for a long time. The significance of financial business for real estate enterprises lies in: The general high profit margin in the financial industry and the control of capital flow can balance the problem of capital deposit and profit margin for asset developers. At the beginning of this year, Wanda began to build a team for the financial business. March, the former CCB Investment and financial management Director and investment banking Department general manager Wangguiya as Wanda Senior vice president, officially for Wanda steering financial business. In July, Wanda said in its 2014.5-year work report that Wanda planned to set up a Wanda Financial group in the three quarter of this year and that the company was responsible for all of its holdings, equity and financial investments in the future.

Wanda Electric Business will also work with Wanda Financial sector to launch a series of internet innovation Financial services. will also launch a Wanda member equity and multiple account management "one card", the Unified Integration Alliance, the internet to raise investment business and other new platforms, new business, new services.

In Wang's view, the establishment of financial groups is Wanda to achieve the "new transformation" requirements, but also to build a new pillar industry and new profit growth. At this time, Wanda chose strategic holding a third party payment company, which is likely to be incorporated into the framework of financial groups and as a tool and platform for Wanda Financial services.

The imaginary space of marriage

Wanda and fast money after the marriage, Wanda's all business sectors will use the fast Money payment platform, and will launch the merchants and members to use fast money of the big strength concessions.

For fast money, this means a hundreds of millions of increase in trading volume each year, which will play a significant role in boosting the industry's status as a fast-money person. And, fast money also wants to develop O2O, promote financial product innovation, however how quickly graft a large number of "application scenarios" to push its payment overlay service and financial services has been fast money wants to break through important bottlenecks. Meet Wanda, this problem has a breakthrough.

For Wanda, the consumption data accumulated by the 10-year cultivation of the third party payment field is a valuable asset. These consumer data will become a part of Wanda's membership system, and fast money will also provide a technical support for Wanda's large data services. In terms of financial services, Guoguang said fast money would also continue to develop Internet financial products such as consumer credit, merchant finance and financial management, which might also support the planned Wanda financial business.

On the other hand, Wanda also values the fast money offline, the Internet, Mobile, cross-border and other areas of the existing layout and product services, fast money in the retail, insurance, business travel, electricity and other industries to provide solutions and financial value-added services just to meet the existing resources of Wanda docking.

Combination of production and integration + combined with the combination of lines, this is probably the business can bring both sides of the future.