Study online marketing to Obama at home

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A year ago, if someone told you, "I'm going to run for president of the United States through internet marketing." "You will laugh, and conclude that this man is a madman, and then take it as a joke and think it is an impossible myth."

But, a year later, the creator of this myth came to China, he is not "God", he is the "God" of the President Obama, a may be a year ago you think "crazy" person, called "Internet" President Obama. He is a real Internet network marketing master, he came to our "home door."

"Who can conform to the trend of the times, who can grasp the fate of history." "This is a perfect embodiment of President Obama, recalling the presidential campaign, in 21st century when the Internet network in vogue, President Obama in line with the Internet Network Marketing trends, adapt to the development of the Times, only to achieve history and create miracles."

So, today, let's get back to the door and learn how to run for President Obama online marketing strategy:

Method One: Develop the website, this is the first step of network marketing, is also the key step. Obama's campaign for a presidential website accounts for about 27% of the total cost of internet marketing (data from Sohu http://it.sohu.com/s2008/obama/, below), not only the Obama team's own campaign official website, the official blog, Its team has launched the Obama personal homepage and the campaign column in each major portal website, the Obama team has also launched anti-defamation sites, using Internet technology to counter rumours to boost the image, spread the campaign, and give supporters the first time to understand the campaign and respond quickly, through which he quickly builds up his support team- -Obama has a group of 2.3 million advocates on Facebook alone. At the same time, different sites play the same key role, If Mybarackobama.com is a website used by the Obama team during the U.S. election, with 2 million registered users and 13 million subscribers subscribing to the site's communications services, half of the 750 million donations from the Obama camp are from the site, which is still operating.

It can be seen that the site played an extremely important role in Obama's campaign for president, through different types of but equally important sites, Obama not only gathered popularity, but also fame and fortune. Web site can be fast, direct, accurate, effective information dissemination, its timeliness faster than any newspaper and magazine, the Obama team is using this to interact with the supporters, and the potential of the bad information can be quickly processed, which is the characteristics of the Internet, This is why network marketing to start from the site first.

For our domestic enterprises, to do a website is very simple things, but many enterprises are indifferent, some enterprises have a website has not been valued, such a good resource, such a good opportunity so wasted, Obama's visit to China, not only a political diplomacy, but also to the majority of our domestic enterprises to wake up, " If you don't want to be the next McCain, get into the WEB2.0 ERA and start online marketing. ”

Method Two: E-mail Marketing (EDM marketing); the cost of e-mail marketing accounts for 62% of the Obama team's network marketing costs, not only with e-mail messages for U.S. citizens, but also in Chinese writing a letter, "Why we support Senator Obama-to a Chinese friend." After registering with Obama's campaign website, netizens you will receive an email asking "to donate 15 dollars or more in the next Monday" because "in Monday we will see the total amount of our donations to see if we can compete with McCain's campaign", and the donation link is also attached to the email, which is automatically disseminated through EDM marketing, The Obama campaign has received a huge amount of small donations of $200 trillion, and even without the support of the consortium, the Obama team will be able to get the huge sums needed for the campaign.

President Obama's experience tells us: EDM marketing is still the most mainstream and most effective network marketing methods and means, the Obama campaign is through the technical means of EDM marketing use of excellence, only to achieve today's impressive "record."

Method Three: Video advertisement, implanted ads, search-keyword ads, which account for 11% of the Obama team's network marketing costs, on YouTube, the most popular video site, only a week after its competition team uploaded 70 Obama-related videos, including Obama's 37-minute speech on race issues , uploaded to the network after viewing rate in one months more than 5 million times, making him the internet's most eye-catching network "reds."

The Obama team also implanted campaign ads into the most popular and popular 18 online games, playing "banner" in every scene, as well as Obama's avatar and web links, which are listed in 10 U.S. states, causing widespread concern among young people across the United States.

The Obama team has been using googleadwords, the world's largest search engine, to launch googleadwords keyword ads, if U.S. voters in Google's search box to enter Barack, The right side of the search results page will appear in Obama's video campaign, and criticism of rival McCain's policy stance, and, of course, some very hot topics, such as oil prices, the war in Iraq, the financial crisis, and so on, so long as you search, you can see Obama's comments on these sensitive issues, It can be said that in the course of the campaign, Obama's figure has been strong occupy the attention of netizens.

Through the 3rd we are not difficult to understand, network marketing means a variety of, but the core of network marketing is "attention", regardless of the method of network marketing, its goal is only one: "to attract more attention." You are more likely to succeed only if you let more people focus on you.

Through internet marketing, the Obama team has made voters more aware of Obama, and has successfully built the Obama personal brand. Obama's online marketing is booming, and polls are gaining in popularity, and Obama's approval ratings have surpassed rival McCain's 10% per cent before the polls begin.

Obama has not only successfully campaigned for the U.S. president through Internet marketing, to a good lesson to rival John McCain, his visit to China more at home to our business to give a wake-up call: "The Internet age, not to do, only unexpected, internet age who can adapt to the trend of the times, to attract more attention, Who can grasp the fate of history. If you don't want to be the next loser, then you can start moving!