Stupid bird Hai: transport logistics hit to the extreme, do the sea Amoy supply chain

Hai is the last big cake of the electric dealer, and now the bottleneck that affects this piece of cake is big, it is logistics link. "The average 15-day delivery cycle is not going to make Hai a normal consumption behavior," says Wu Zhibin, founder of the Stupid Bird.

Although I rarely Hai (in fact, even very little online shopping), but from the side like Hai friends there have heard a lot of lost single, wrong single, delay the arrival of the matter, the majority of the reasons for these problems from the inefficient transfer links. Stupid bird Hai as a third party transshipment logistics service provider, through a series of details optimization, in reducing the loss of goods, error rate, the delivery cycle from an average of 15 days to the average of 9 days, become the Sea Amoy electric dealers (such as we reported the CN Hai) to improve the consumer experience of the sharp weapon.

How did the stupid bird do it?

First of all, the traditional transport logistics industry does not have a reliable business system. And the majority of the members for the technical, electrical and commercial Group of stupid birds, for their own development of a set of logistics business management tools. This set of tools not only improves back-office efficiency, but also allows users to capture the background work at any time in the front-end, through various terminals (such as PCs, micro-letters) to confirm their package status.

Secondly, picking link, through pda+ Intelligent path Planning optimization efficiency. While traditional transit companies rely on paper work and blind walking through the shelves, the team relies on PDAs and a set of path-planning algorithms to make the job of the pickers more purposeful and to achieve commodity-level management (most transshipment companies can only do the parcel level). Including Shun Fung in the United States, part of the warehouse, many transit companies in the warehousing, out of the library for a few days, and the stupid bird Hai through efforts to compress this process into less than 24 hours.

Finally, cooperation with overseas professional warehousing service providers, flexible expansion of warehousing capabilities, through the business system to achieve distributed warehousing. Logistics forwarding companies with weaker business synergies, tending to store all the goods centrally, this brings a real problem: when you encounter the Sea Amoy season (such as October), the original storage space will not be enough, then need to transfer some goods to the new warehouse, which will bring a series of trouble and cost. Stupid bird Sea Amoy practice, one is with the professional warehousing service provider, need to expand the capacity of the time only to rent more storage space. Second, through the business system to achieve different areas of the network synergy between warehouses.

Of course, logistics is a devil in the details of the industry, there are many we do not see the small place to optimize space. Like the stupid bird Hai is trying to grab the same item of the entire net price, in order to facilitate customs tax, improve the speed of customs clearance.

If the core of "stupid bird" is logistics, will it become a heavy asset project?

The Wu Zhibin was denied. Wu Zhibin said that the transshipment industry is not really a heavy asset, they do not have trunk logistics, also do not build warehouses (including Shun Fung in some of the overseas warehouses are cooperative), the main assets embodied in some equipment, and the actual largest investment in technology research and development.

Wu Zhibin himself is one of the pioneers in the field of Cross-border electrical business, has founded the sea Amoy City, transshipment quartet and other companies. Currently, the investment from Jingwei Ventures is in place in the project, and the warehouse in the United States has expanded to 10,000 feet. Since May 16 this year officially launched, has developed 50,000 registered users. 2 C and 2B business together, so that the daily volume of parcels reached about 600, the monthly total value of goods has more than million.

Chatting with Wu Zhibin Finally, he gave us a very figurative metaphor: "Hai is a consumer-initiated ' anti-price discrimination revolution '." The three major ' reactionaries ' of the revolution are manufacturers with multinational businesses, large cross-border electricity dealers and customs. The ultimate goal of this revolution is to knock out most of the intermediate links so that there is no longer a channel for circulation and a country. ”