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What is the successful optimization?
For success, there is no clear standard in our time. And for the success of the site we give a "successful website optimization definition", that is, "our site is quite part of the industry value of the keyword ranking of the major search engine home page, and the site has been peer concern, jealousy and imitation, and this site has brought us good economic benefits" Such site optimization we call it "success." In order to achieve the "success" goal, next we open the Web site SEO journey.
Ideological work
As a successful SEO site optimization workers, good psychological quality and patience is essential. Any site optimization process SEO workers will face such problems, such as the changes in the search rules, peer site impact and lead to the keyword ranking fluctuations, we must be calm, objective analysis of the details of each issue, which is good for the site optimization.
Cutting the wood without a knife
Before I start SEO sailing I must emphasize the characteristics of SEO with fast successful websites: stability and regularity. First, stability mainly refers to the stability of the server, the stability of the website, the stability of the website keywords, the stability of the page title, the stability of the web description Second, the regular requirements of web site SEO workers to master the rules of search engine rankings, update the time and quantity of the site to have laws, the distribution of the site outside the chain rules.
The above stability so that the site will not go out of order, the normal optimization of the key words ranked the basis of steady promotion. The second rule, mastering these rules can be more easily and efficiently optimize the purpose.
Open SEO Journey-case study.
Site Type: corporate website
Target site: http://www.jx-1.com
Main keywords: nozzle, atomizing nozzle, fan nozzle, nozzle
Case: Dongguan Jessie Spray Purification Co., Ltd.
The first station: Standard SEO optimized website
1, the optimization of the homepage of the site adhere to the company's culture and user experience under the premise of a focus (the top right corner of the site), easy to update (such as the homepage has news information and other articles of the content link), the layout structure is stable (the style can change), the webpage title keyword and the description must have the stability (wants the fast optimization cannot revise, It slows down once you change the optimization progress.
2, website column. Column page title, key words, description to do a special set of functions, enhance the professional and matching degree of Web pages; the left side of the page with column navigation, this category of recommendations, reading ranking and so is user-friendly, and secondly is to improve the internal links within the site of the important puzzle, it is worth mentioning is " The setting is the most advantageous means to embody the sense of the website level, the same user experience is quite friendly.
3, product page and article page. These pages in a Web site is the largest component, the number is the most, the quality of the page directly related to the value of the site's reading, so the content page settings for site optimization is particularly important. SEO workers should pay attention to a few points:
1 page title can summarize the content of the page and highlight the key words
2 Web keywords must be related to the content of high, the description must be able to summarize the general effect of the article
3 The content of the best through original or pseudo original processing, do a good job in the identification of keywords, links
4 Expand reading and recommended reading is essential, but also must add "current position" and link
4, sitemap and RSS. The meaning of these two items in website optimization is the same, make sure to do well.
Second stop: Submit website to search engine
This step a lot of SEO are more important, since Baidu do not have to submit, I think just walk the officialdom, although always do not agree with "wine is not afraid of the alley deep", but here you can call.
The third station: content construction, internal link and reverse chain
1, the new site quickly included and enhance the weight of the best way is to add a high correlation of original content, and then write soft text published in good blogs and forums, quickly caused by search engine attention.
2, the internal link in the first station "Standard SEO optimization site" has been explained, here no longer repeat
3. Reverse link. Recently a hit Qing palace through the drama "Step by Step", of which four of the elder brother ascended the throne of several points we can take and determine the site ranking factors related to the correlation.
1 as a prince can be justified. This is the key, or the rebel to seek the right to usurp the throne. In the site optimization of original and false original content can let our website in search engines to get the "prince" like the throne qualification.
2 The emperor loved, more important is the old four and the emperor closest to the people close relationship, the personal Long Branch, eunuch Li Dequan, serve tea Girl if XI, at the crucial moment of the throne these people lifted some unnecessary trouble. This is like every link within the site, links smooth, ranking up is easier.
3) Bingquan. Long Branch in charge of the palace dealers, plus the annual Yao brought the local army, powerful forces can suppress other forces. Site External links are like Bingquan.
Perhaps it is clear enough, the content of the site, the chain, outside the chain as a person's identity, status, power.
Fourth Station: adhere to effective updating and appropriate optimization, you can enjoy the fun of SEO journey.
Here, all I can share is so much. I'm sorry. Our case site is still in the initial stage of optimization, the current effect is not enough to be persuasive, but also please understand. Support Friends may wish to pay attention to the nozzle company website http://www.jx-1.com optimization Situation, good advice also please do not stingy, with everyone to share, progress together.
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