Successful Mail marketing tips: Pay attention to email test

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Every time I do email marketing, I think, what kind of mail title, what kind of mail content, will be more attractive to users to open and view it? I think a lot of friends will have the same as me on the content of the mail is a bit tangled. I now talk about how many times I have to do a lot of mail to get some experience and experience, for your reference, please do not shoot bricks ah.

According to my experience, first of all, must protect the delivery rate of mass mail, mail can not be delivered to the user's mailbox, everything is in vain.

This requires a good mail mass tool to better protect the mail delivery rate. In the use of many of the bulk of the mail software, personal feel or do not use those so-called mass mailing software. Still need to use a professional mail mass system to send, like we now use this U-mail mail mass system is quite good. Although the mail mass software is cheap but the effect is not good, specifically why you can go to Baidu to check.

Then it's better to understand the user's preferences. This requires a large number of mass mailing before doing a small batch of mass testing.

Make a test plan first before testing

You should know what you want to achieve with this test. Understand the good results after the need to do an Excel statistics, such as mail title, mail content, mass time and so on. Finally, after the mass completion of the statistics of each title, the content of the message in different mass time period of the open rate of mail and click-through.

It is worth noting that each time the test is best to test only one thing, for example, you want to sell a product, perhaps you will test the product's pictures, quotes, activity content, user groups and so on. But the more you test, the more ideas you may have, so you should test it with important content or test the most useful results for your customers. The less content you test, the easier it will be to achieve your goals.

Then make a different message template test

Since it is a test message, multiple different message templates are required for testing. The message content should follow these points:

1, why to see your mail

You need to give your users a reason to see your email. Believe that no one does not like free things, rewards, discounted information and lottery activities. Most of the content of the mail marketing is nothing more than product pictures, product information, such as too plain dry turtle content, click Power is definitely missing. If you design some experience in the mail, discounts, and lottery items, the effect will be completely different. Think of a free ipad email that will catch your eye. Of course this is just an example, if you have a better idea, it is not far from success.

2, give a click link button power

The higher the customer's chance of clicking on a mail link, the greater the number of customers to enter the site, and the likelihood of an order being raised. Be sure to use a very significant link button in your message so that the recipient can find the link location to your site at the first time. Find your site link location, you also need to give him a click on your button reason, which requires you to spend a little mind.

Finally, we should do the analysis of test results

The analysis of mass mailing test results is an end of the whole email test. To understand which of these tests we have done, which message headers will be more popular with users, which content is easier for users to click the conversion and so on. Based on the results of these analyses, it is helpful to optimize our post mass mailing program.

Perhaps we think that the mass mailing effect statistics and analysis is difficult, a lot of data can not be statistically good, how to analyze it? In the mass mailing effect analysis, we have nothing to worry about, because I use the U-mail mail mass system in the data statistics to do very well in place.

U-mail Mail mass system for each link effect statistics can be accurate to the specific user email address. For example, to see the reading email, click on the link to the mailbox account, you can see the exact, but also for the open Mail User IP address, operating system, browser, etc. have detailed records. Based on these data information, we can easily know which part of the mail mass activities (email address screening, title, content, etc.) there is insufficient, should be properly optimized, according to the user's reading behavior feedback, we are more accurate classification of user preferences, Help us later more targeted to carry out large-scale mail marketing campaign.

Learn more about email marketing tips click: http://www.magvision.com/jiqiaolist.html

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