such as Wood: Local website 10,000 card promotion Failure summary

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Once saw on the internet about the local site through the offline distribution of business cards to promote the way, heard the effect is very good. So I want to use this kind of promotion.

I set up a local dating site--Jinan Dating Network (www.jinanxiangqin.com) in the use of business cards to promote the idea of the initiation, just in time for us to hold a three-day line under the million-person blind date, which for business card promotion is a once-in-a-lifetime good opportunity. Tens of thousands of potential users gather together for a few days on a blind date, and there is no better business card promotion than this.

Say dry on dry, 10,000 cards, 100 1 boxes, 1 boxes 2 yuan, 10,000 is 100 box, a total of 200 yuan. Posted on the Internet to recruit students, 50 yuan per day, 2 people, one day expenses 100 yuan, 3 days 300 yuan, total cost 500 yuan. For so many potential users gathered together, so easy to promote, 500 yuan to let nearly million people know their own website, from the point of view of publicity is still very value.

The Blind Date will soon arrive, and it is a sea of crowds. After arranging for the students to live, they prepare to fallout. The first day passed, look at the site IP changes, very strange, increase the amount of IP traffic less than 10% because the scene of people crowded, can not achieve effective supervision, will be billed students lazy or the business card thrown away, not all issued? So the next day another two new students, the first day is two girls, supervised, Feel the work is not agile, the next day simply replaced the male students. This time really neat, the lad receives the card to see after the person sends. 3000 business cards were sent out 8:30 to 3 o'clock in the afternoon. Very happy to knot the account, think this should be no problem. It's really weird. IP new or similar, the change is not big. On the third day, the result is the same. 10,000 business cards, three days out, patiently waiting for a few days, monitoring traffic, now have to declare this business card promotion completely failed.

Learn from the experience, meditation. The following reasons have been found to lead to the failure of this promotional program:

Failure of effective supervision of the billing officer

Blind Date will be a sea of people, want to supervise one or two person is really difficult, light to find someone on enough, I have been wandering around the venue, thinking how much to supervise, the results of the first day of female students find her, she is very casual station that, and not actively distributed. This supervision problem is a big difficulty.

Solution: Find the right person. If the number of leaflets, not recommended female students, after all, the little girl afraid tired, physical strength is not good, or to find male students, this time depending on your eyesight, a look at the young man is not like a serious officer of the people, that this kind of person is best not to find, if you can find a work-study program rather than the person who raped acceding, this supervision problem can be solved basically.

No necessary "education" for the billed staff

Before the bills, simply said a few words, let them rush to play, the end of the hearing they said there are many people to consult the site is how, but they do not answer, resulting in customer churn.

Solution: When billed, must be in advance according to their own website features and leaflets content, to the billing staff to carry out the necessary explanations and introductions, the customer may ask questions, should think ahead, and tell them how to answer. There is a good saying in marketing, "a potential customer with a problem is a real customer."

Iii. Urban People's aversion to leaflets

This problem is difficult to solve, take my own feeling, walk on the road to work every day, everywhere are hair leaflets children, hair health care, training, restaurants, as if sent to the customer will come, I think we may all hold the idea, but no wonder, too much too far is not appropriate. Listen to the cashier said, many people do not pick up our business cards, and then there are a lot of see and do not see the direct throw. This is my cousin, she does not know I am doing this site, that day just a ticket to her hair, I see her with a business card light to fan the Wind, a glance did not see.

Solution: There is no good way to do it, maybe another way to promote it may be more appropriate. Large and medium-sized cities to promote excessive business cards, small cities may be better.

To sum up, business cards, leaflets are not issued on the effect, even if the potential customer concentration is not necessarily. This time 10,000 card if successful, 500 yuan investment is really inexpensive, but failed, for personal webmaster 500 yuan is not a decimal, even if used to buy A5 or in the paper outside the chain or in the newspaper to hit a 400 words in the soft text ads are enough. The effect must be better than sending a business card.

However, each industry each city has its own characteristics, the above is only the actual operation of the situation encountered. 10,000 card promotion failure is not scary, one door closed, another door will open. As long as the confidence persists, I believe tomorrow will be better.

The above article for Jinan dating site as long as wood starting, exchange friends, please add QQ1457828382