Suggestions for the promotion of a mushroom business website

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The current situation of XX fungus industry net:

1, included in the situation. Baidu is not included, Google included 9, included in the situation is not ideal.

2, PR is currently 0.

3, "edible fungus" Baidu search volume 594, not too hot, which, the word in Baidu search the first page is all promotional sites.

4, the website built about one months.

Suggestions on website optimization:

1, keyword selection. On the home page to have a key to optimize all keywords, this keyword can choose your main products, so that after the search engine included a good ranking, which keywords and description are too cumbersome, suggest you reduce, the two inside also want to highlight your keywords, Keywords part, choose 3~5 your main product, description to write some of your company's introduction, want to convey to the user of some content, this is to show in search engine search to the following description section of the website.

2. Rich content. It is best to open an introduction to your industry knowledge of the column (or other), the purpose of this column is to increase the frequency of updates.

3, the structure of the site:

1 The CSS file is taken out alone, and then call on the home page will be better.

2) As far as possible with Css+div to write a Web page, this is not only conducive to improving the download speed of the Web page, more conducive to the search engine, the table replaced by Css+div.

3 picture also to do some optimization, is generally added alt description.

4 conversion to static Web pages, more easily indexed by search engines.

5 Make site map.

The promotion suggestion to the website:

First, the Use of blog promotion: from the site can be seen, involved in a number of products, you can set up for a certain type of products blog, the major portals have to open, such as Sina, Sohu, NetEase, Tianya, Baidu, Alibaba, news, Yahoo and so on. In these blogs to publish some of your products knowledge, helpful content, guide users to enter your site. This is a very effective method for the site, first of all, both increase the number of external links to the site, but also improve visibility, the use of the resources of the portal to enhance the site traffic. This should be noted that the establishment of a blog, pay attention to join some of the relevant circles and groups, which is more conducive to promotion.

Second, the Use of Forum Promotion: to collect and their own product theme-related forums, of course, to be popular better, but also includes a large portal forum, to publish knowledge of the article, signed, guided into the site. Forum promotion is actually a very old-fashioned way to promote, but now people use some of the promotion of the site, in the high popularity of the forum, manufacturing topics, causing people to resonate, a good post attention will be added to the fine or top.

Third, Baidu know and Baidu Paste bar. Baidu's two columns are very hot, find the corresponding column, to publish some articles. is to publish the article instead of advertising, because Baidu's two columns on the supervision of advertising is very strict, the operation is not good will be sealed.

The above mentioned two points is the promotion of soft, is a kind of promotion of low cost, easy to operate, but also can play a certain effect of the method, the need to adhere to a long-term and master certain skills, to form a website brand and good Word-of-mouth has a very good role.

Cooperation and development proposals:

First, search for some businesses, to communicate with them, let them open a free shop on the website, have seen, you are now using this method, their products can be regularly displayed on the home page. This method in the early stage does not have much effect, but if the site traffic up, can really bring benefits to your business, you can charge a small fee with them. Your merchants are a big part of the flow. I know a construction industry website friend, this aspect does very good, his stay merchant has about 2000 households, the website traffic currently has more than 50,000. The benefits are also very objective.

Second, find the industry station cooperation. Search engine can find a lot of your industry sites, can talk to them about cooperation, give them regular delivery of good knowledge articles, product articles, if they have experts column, can apply for their experts, these two points may not be tried, but can do a reference, and also on their website to advertise.

Third, the application of advertising alliances, to become advertising sellers, this is more practical, targeted strong. Depending on how much money you have, select the number of applications.

Four, directly do Baidu promotion. Pay-per-click, targeted, can quickly see the effect of investment funds can be effectively controlled.

V. Organize group buying. Now many people are keen to buy, can bring benefits, and buyers are also assured.

Vi. festivals and seasonal promotions. I don't know much about this product, which may not be appropriate. If your products have festivals and seasonal, we must seize this time to vigorously publicize, including in the blog, Forum, Baidu Bar, Baidu know and so on.

In the light of these suggestions, there may be some methods that are not appropriate because of the limitations of the industry. More communication, may come up with more good promotion methods. This is the general idea, the specific operation is to master the skills, some details of the operation can look at the website soft text promotion, details for Wang (a): Do the content of the article to modify and refine.

Article Source: Wang Yuzhang website Promotion blog http://www.7yuezhang.com, reprint please specify.